Camo Poncho
FailShoppers spend an estimated $25K a year here, so Camo Poncho is a Fail.
- Flapen Score
- 39 / 100Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 4739
- Market size
- $25K/yr61K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 63%top-5 click share · 19 brands · 26 sellers
Flapen Score
Camo Poncho against its category
The dotted line is the Sports & Outdoors average. Past it, Camo Poncho is stronger. Inside it, weaker.
Market
The Camo Poncho market on Amazon at a glance
Shoppers on Amazon United States searched for Camo Poncho 61K times last year and spent an estimated $25K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $25Ka year
- Peak month
- November3.3× the quietest month
- Top search term
- camo poncho30K searches a year
02 · Price
A sale here is worth $27.27.
Listings sell for $27.27 on average, from $12.13 to $89.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.27 that is $0 to $3K a year per listing.
- Average price
- $27.27inside the $15 to $100 sweet spot
- Price range
- $12.13–$89.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #85 within Clothing. It carries 2,121 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #85in Clothing
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 2,121per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Camo Poncho products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M-Tac Tactical Rain Poncho - Army Military Poncho Shelter - Waterproof Ripstop Camping Hiking Outdoor Hunting Rain Ponchos (Camo)
- Price
- $33.66
- Rating
- 4.5/5
- Reviews
- 1,432
- Age
- 8y ago

AUSCAMOTEK Woodland Camo Rain Poncho Hooded Waterproof Camouflauge Raincoat for Hunting Hiking Camping Fishing Forest Green Average Size
- Price
- $19.93
- Rating
- 4.5/5
- Reviews
- 1,087
- Age
- 7y ago

WINWAY Military Style Poncho Multi Use Rip-Stop Camouflage Raincoat
- Price
- $22.96
- Rating
- 4.5/5
- Reviews
- 287
- Age
- 5y ago

USGI Industries Military Style Poncho | Lightweight Tactical Multi Use Rip Stop Camouflage Rain Poncho | Perfect for Hiking Hunting Emergency Tent Survival (OCP)
- Price
- $41.26
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 6y ago

Fousam Waterproof Camo Rain Poncho Hunting Rain Poncho for Adults Men Women
- Price
- $22.87
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lightweight Tactical Ripstop Camouflage Rain Poncho for Hiking Hunting Survival - USGI Style
- Price
- $45.62
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 6y ago

Fousam Waterproof Camo Rain Poncho Hunting Rain Poncho for Adults Men Women
- Price
- $22.87
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 1y ago

LOOGU Camo Rain Poncho with Hood Waterproof Lightweight Raincoat Rain Gear Men Women Outdoor Camping Hunting Hiking Fishing
- Price
- $20.04
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 4y ago

M-Tac Tactical Rain Poncho - Army Military Poncho Shelter - Waterproof Ripstop Camping Hiking Outdoor Hunting Rain Ponchos (Camo)
- Price
- $33.66
- Rating
- 4.5/5
- Reviews
- 1,432
- Age
- 8y ago

LOOGU Military Camouflage Rain Poncho Waterproof Raincoat with Hoods adult camo tarp for Outdoor Camping Hunting Hiking- Super 2.0
- Price
- $19.95
- Rating
- 4.5/5
- Reviews
- 561
- Age
- 7y ago
Newest
by launch date
TechRise Rain Ponchos for Adults with Pocket Waterproof Rain Poncho for Men Women Reusable Lightweight Hooded Ponchos 3-in-1 Multifunctional Unisex Raincoat for Hiking Camping Emergency Camo Green
- Price
- $16.21
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 1y ago

Nomad Mens Poncho Packable Waterproof Camo Rain Poncho Mossy Oak Bottomland One Size
- Price
- $89.16
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago

Fousam Waterproof Camo Rain Poncho Hunting Rain Poncho for Adults Men Women
- Price
- $22.87
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 1y ago

iCreek Hooded Rain Poncho Packable Unisex Raincoat Jacket with Pocket Waterproof Lightweight for Hiking Camping Outdoor (Black Small)
- Price
- $12.13
- Rating
- 4.5/5
- Reviews
- 592
- Age
- 1y ago

Military Rain Poncho Camo Hunting Raincoat Tactical Poncho Shelter with Pocket Waterproof for Hiking Camping Emergency
- Price
- $24.50
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
26
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 97%
Open market
25%
- M-Tac18%
- AUSCAMOTEK14%
- USGI Industries13%
- WINWAY11%
- LOOGU10%
- Fousam9%
Demand
Camo Poncho search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Camo Poncho search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- camo poncho30K/yr
- camo rain poncho10K/yr
- hunting poncho9K/yr
- camo poncho waterproof5K/yr
- camouflage poncho4K/yr
- poncho camo3K/yr
Reviews and returns
What reviews say buyers love and hate about Camo Poncho
We read the reviews and the return reasons for every product selling here.
“the hood itself should be slightly bigger for larger heads and/or headgear”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Camo Poncho questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









