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Calobana

Fail

Buyers convert on only 0.6% of searches, so Calobana is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$42K/yr44K searches / yr
90-day growth
+453.4%search demand this quarter
Competition
78%top-5 click share · 6 brands · 8 sellers

Flapen Score

Calobana against its category

The dotted line is the Sports & Outdoors average. Past it, Calobana is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calobana market on Amazon at a glance

Shoppers on Amazon United States searched for Calobana 44K times last year and spent an estimated $42K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +453.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+453.4%
Conversion, latest week
0.6%
Market size, estimated
$42Ka year
Top search term
calobana float15K searches a year

02 · Price

A sale here is worth $162.98.

Listings sell for $162.98 on average, from $24.95 to $275.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $162.98 that is $0 to $16K a year per listing.

Average price
$162.98above the $15 to $100 sweet spot
Price range
$24.95–$275.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #583 within Water Sports. It carries 183 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#583in Water Sports
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
183per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Calobana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 224%
  • Brand 310%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Search terms

Top Calobana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calobana float15K/yr
  • calobana18K/yr
  • calobana round floating ring5K/yr
  • calobana floating dock3K/yr
  • calobana floating ring2K/yr

Reviews and returns

What reviews say buyers love and hate about Calobana

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
1.9%of orders come back
“This thing is huge”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Calobana questions

Answered from the same tracked data.