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cal poly san luis obispo apparel

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 79Conversion 17Competition 42Returns 55Price range 80Avg price 91Brand share 10Review moat 74Quality gap 24

Avg price

Great$21.43

avg listing price — sweet spot $15–$100

Price range

Great$9.29–$39.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+70.3%

90-day search growth — must beat 0% to launch

Review moat

Good554.64

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad$18K

$18K/yr · 62K searches

According to Flapen's Amazon United States niche tracking, cal poly san luis obispo apparel is a $18K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

cal poly san luis obispo apparel market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$32K–$43K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,453
Page quality
0%
Prime
92%
Sponsored
80%
Out of stock
2.6%
Avg brand age
45 months
Avg seller age
226 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

2%

  • LOGOVISION53%
  • Elite Authentics26%
  • College Flags & Banners Co.8%
  • Rico Industries5%
  • Campus Lab3%
  • YIOTJUNL2%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.3×

Top cal poly san luis obispo apparel search terms

  • cal poly slo merch32K/yr
  • cal poly slo8K/yr
  • cal poly9K/yr
  • cal poly san luis obispo apparel5K/yr
  • cal poly shirt4K/yr
  • cal poly slo apparel5K/yr
All search terms

Top cal poly san luis obispo apparel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7048%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about cal poly san luis obispo apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product33%

“Perfect for what I was looking for”

Size-Overall33%

“Fits great”

Quality-Overall33%

“Great quality banner”

What buyers complain about

Quality-Overall33%

“Did not seem quality decorations”

Material Quality33%

“Cheap material”

Thin33%

“A bit thin”

Top return reasons

Size-Overall55%
Color8%
Material Quality7%
Value For Money5%
Advertised Vs Actual Product5%
Thin3%
Quality-Overall3%
Print Quality2%
Length2%
Certifications2%

Common questions

Is cal poly san luis obispo apparel profitable to sell on Amazon United States?
The niche generates $18K/yr across 25 tracked products. 90-day search growth is +70.3%. Flapen's verdict: Skip it (42/100).
How competitive is the cal poly san luis obispo apparel niche?
8 brands and 11 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cal poly san luis obispo apparel?
Top complaints mined from reviews: Quality-Overall, Material Quality, Thin. The return rate is 2.8%.
When does demand for cal poly san luis obispo apparel peak?
Demand peaks in Apr–May; the busiest month runs 5.3× the quietest.
What does it cost to enter the cal poly san luis obispo apparel niche?
Listings span $9.29–$39.24; the average listing price is $21.43 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.