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Cal Poly San Luis Obispo Apparel

Fail

Shoppers spend an estimated $18K a year here, so Cal Poly San Luis Obispo Apparel is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$18K/yr62K searches / yr
90-day growth
+70.3%search demand this quarter
Competition
60%top-5 click share · 8 brands · 11 sellers

Flapen Score

Cal Poly San Luis Obispo Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, Cal Poly San Luis Obispo Apparel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cal Poly San Luis Obispo Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for Cal Poly San Luis Obispo Apparel 62K times last year and spent an estimated $18K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+70.3%
Conversion, latest week
1.3%
Market size, estimated
$18Ka year
Peak month
May5.3× the quietest month
Top search term
cal poly slo merch32K searches a year

02 · Price

A sale here is worth $21.43.

Listings sell for $21.43 on average, from $9.29 to $39.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.43 that is $0 to $2K a year per listing.

Average price
$21.43inside the $15 to $100 sweet spot
Price range
$9.29–$39.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,453 within T-Shirts. It carries 555 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
92%
Out of stock, average day
2.6%
Average rank
#1,453in T-Shirts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
555per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cal Poly San Luis Obispo Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

2%

  • Brand 153%
  • Brand 226%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Cal Poly San Luis Obispo Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.3×

Search terms

Top Cal Poly San Luis Obispo Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cal poly slo merch32K/yr
  • cal poly slo8K/yr
  • cal poly9K/yr
  • cal poly san luis obispo apparel5K/yr
  • cal poly shirt4K/yr
  • cal poly slo apparel5K/yr

Reviews and returns

What reviews say buyers love and hate about Cal Poly San Luis Obispo Apparel

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Did not seem quality decorations”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Cal Poly San Luis Obispo Apparel questions

Answered from the same tracked data.