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Caitlin Clark Card

Fail

Demand is soft, at -15.6% this quarter, so Caitlin Clark Card is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$105K/yr44K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
40%top-5 click share · 11 brands · 80 sellers

Flapen Score

Caitlin Clark Card against its category

The dotted line is the Sports & Outdoors average. Past it, Caitlin Clark Card is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caitlin Clark Card market on Amazon at a glance

Shoppers on Amazon United States searched for Caitlin Clark Card 44K times last year and spent an estimated $105K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
3.2%
Market size, estimated
$105Ka year
Peak month
September4.1× the quietest month
Top search term
caitlin clark rookie card22K searches a year

02 · Price

A sale here is worth $75.09.

Listings sell for $75.09 on average, from $5.14 to $420.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $75.09 that is $0 to $8K a year per listing.

Average price
$75.09inside the $15 to $100 sweet spot
Price range
$5.14–$420.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,239 within Sports Souvenirs. It carries 27 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
54%
Out of stock, average day
19.5%
Average rank
#1,239in Sports Souvenirs
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
27per listing
Listings tracked
35

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Caitlin Clark Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

80

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

9%

  • Brand 124%
  • Brand 222%
  • Brand 316%
  • Brand 416%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 9%)

Demand

Caitlin Clark Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.1×

Search terms

Top Caitlin Clark Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • caitlin clark rookie card22K/yr
  • caitlin clark cards9K/yr
  • caitlin clark card8K/yr
  • caitlin clark basketball cards4K/yr
  • caitlin clarke rookie card174/yr

Reviews and returns

What reviews say buyers love and hate about Caitlin Clark Card

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Collectibles”
36%of negative reviews mention “Value For Money”
0.9%of orders come back
“Not worth it”
A buyer, on “Value For Money”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Caitlin Clark Card questions

Answered from the same tracked data.