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Cable Machine

Maybe

An estimated 0.8% of orders come back. But products sell for $518.00 on average, outside the sweet spot, so Cable Machine is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$2.4M/yr1.4M searches / yr
90-day growth
-7.9%search demand this quarter
Competition
35%top-5 click share · 20 brands · 44 sellers

Flapen Score

Cable Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Cable Machine is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Cable Machine 1.4M times last year and spent an estimated $2.4M. The top 5 brands take 75% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
0.3%
Market size, estimated
$2.4Ma year
Peak month
December1.5× the quietest month
Top search term
cable machine510K searches a year

02 · Price

A sale here is worth $518.00.

Listings sell for $518.00 on average, from $34.93 to $2248.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $518.00 that is $0 to $52K a year per listing.

Average price
$518.00above the $15 to $100 sweet spot
Price range
$34.93–$2248.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$52K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #90 within Home Gym Systems. It carries 338 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
19%
Out of stock, average day
15.7%
Average rank
#90in Home Gym Systems
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
338per listing
Listings tracked
47

04 · Newcomers

13 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cable Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

44

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

21%

  • Brand 130%
  • Brand 220%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Cable Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cable Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable machine510K/yr
  • lat pulldown machines178K/yr
  • functional trainer111K/yr
  • cable machine home gym106K/yr
  • lat pulldown75K/yr
  • tricep machine43K/yr
  • lat pull down machine56K/yr
  • cable crossover machine59K/yr
  • lat pulldown machine31K/yr
  • cable workout machine31K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Machine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
16%of negative reviews mention “Assembly/Installation”
0.8%of orders come back
“But not easy to assemble”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cable Machine questions

Answered from the same tracked data.