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Cable Lock

Maybe

Prices already span $5.75–$87.09, with room to position. But the average product has 4,503 reviews to catch up to, so Cable Lock is a Maybe.

Flapen Score
62
62 / 100
Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 47
Market size
$563K/yr719K searches / yr
90-day growth
+27.7%search demand this quarter
Competition
33%top-5 click share · 30 brands · 114 sellers

Flapen Score

Cable Lock against its category

The dotted line is the Sports & Outdoors average. Past it, Cable Lock is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cable Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Cable Lock 719K times last year and spent an estimated $563K. The top 5 brands take 60% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $563K a year.

Searches, last 12 months
719K
Growth, 90 days vs prior 90
+27.7%
Conversion, latest week
5.1%
Market size, estimated
$563Ka year
Peak month
June1.6× the quietest month
Top search term
cable lock273K searches a year

02 · Price

A sale here is worth $15.44.

Listings sell for $15.44 on average, from $5.75 to $87.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $15.44 that is $8K to $12K a year per listing.

Average price
$15.44inside the $15 to $100 sweet spot
Price range
$5.75–$87.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #63 within Accessories. It carries 4,503 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#63in Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,503per listing
Listings tracked
57

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cable Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

114

Top-5 brand share

60%

Top 20: 93%

Top-5 click share

33%

Top 20: 67%

Open market

36%

  • Brand 132%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Cable Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Cable Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cable lock273K/yr
  • security cable64K/yr
  • cable locks with combination45K/yr
  • bike cable34K/yr
  • cable locks36K/yr
  • cable locks with keys35K/yr
  • wire lock33K/yr
  • lock cable23K/yr
  • rope lock22K/yr
  • small cable lock23K/yr

Reviews and returns

What reviews say buyers love and hate about Cable Lock

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Locking Mechanism”
18%of negative reviews mention “Locking Mechanism”
2.8%of orders come back
“NOT Secure”
A buyer, on “Locking Mechanism”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cable Lock questions

Answered from the same tracked data.