Byu

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

278K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

1.2%

Market size, estimated

$112Ka year

Peak month

December8.0× the quietest month

Top search term

byu131K searches a year

Listings sell for $32.79 on average, from $14.44 to $110.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $32.79 that is $0 to $3K a year per listing.

Average price

$32.79inside the $15 to $100 sweet spot

Price range

$14.44–$110.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #16,981 within Clothing Accessories. It carries 191 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#16,981in Clothing Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

191per listing

Listings tracked

13

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months