Is byu profitable to sell on Amazon United States?

The niche generates $112K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (37/100).

How competitive is the byu niche?

10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in byu?

Top complaints mined from reviews: Stitch/Finish/Polish. The return rate is 3.6%.

When does demand for byu peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.0× the quietest.

What does it cost to enter the byu niche?

Listings span $14.44–$110.69; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

byu

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$32.79

avg listing price — sweet spot $15–$100

Review moat

Great191

avg incumbent reviews — the moat a new listing must climb

Price range

Great$14.44–$110.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Market size

Okay$112K

$112K/yr · 278K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, byu is a $112K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

byu market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $164K–$197K; units × avg price
Conversion rate: 1.2%
Avg BSR: #16,981
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 9.0%
Avg brand age: 63 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

Fan Frenzy Gifts43%
TCK11%
Eagles Wings9%
Pro Sport Brand8%
Elite Authentics6%
Branded Bills5%
Open — no brand owns it (4 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Open Trend

Top byu search terms

byu131K/yr -31.0%0.2% conv.
byu merchandise45K/yr +53.1%0.4% conv.
byu hat37K/yr -5.5%0.6% conv.
byu merch17K/yr -7.0%0.3% conv.
byu football19K/yr -26.6%0.0% conv.
byu gifts7K/yr +0.8%0.3% conv.
byu gear8K/yr -16.7%0.3% conv.
byu hats mens6K/yr +19.9%1.1% conv.
byu hats5K/yr -13.0%0.2% conv.
byu cougars merchandise4K/yr -70.8%0.0% conv.

All search terms

Top byu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fan Frenzy Gifts BYU Mens Logos Tie Officially Licensed Brigham Young University Cougars Tie

Fan Frenzy Gifts$27.704.6★106 rev

TCK BYU Cougars Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Large)

TCK$17.934.8★1,621 rev

Eagles Wings Cougars Ties Mens College BYU Sports Necktie (Rhodes Microfiber)

Eagles Wings$29.064.6★19 rev

BYU Cougars Arch Over Navy Officially Licensed Adjustable Baseball Hat

Elite Authentics$20.984.6★3 rev

Branded Bills Officially Licensed x Brigham Young Cougars White 5-Panel BYU Cougars PVC

Branded Bills$42.134.3★88 rev

Newest

by launch date

Warm Pals Cosmo the Cougar Brigham Young University Mascot BYU - Heatable Coolable Bedtime Comfort Plushie 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Stuffed Animal Officially Licensed

Warm Pals$31.803 rev

8mo ago

Branded Bills Officially Licensed x Brigham Young Cougars White 5-Panel BYU Cougars PVC

Branded Bills$42.1388 rev

8mo ago

TCK BYU Cougars Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Royal/White Made in USA Large)

TCK$17.931,621 rev

11mo ago

YouTheFan Officially-licensed NCAA BYU Cougars Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor

YouTheFan$28.91155 rev

1y ago

Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size BYU)

Pro Sport Brand$24.8086 rev

1y ago

What buyers say about byu

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“The lavender scent is nice as well”

Comfort-Overall17%

“it does feel very comfortable and stays warm and comforting for a long time”

Weight Light13%

“I love the weighted feel of it”

Size-Overall13%

“It is literally the perfect size for my kiddos”

Soft Feel13%

“the fur is sooooo soft”

Quality-Overall13%

“It is such a good quality warm pal”

What buyers complain about

Stitch/Finish/Polish33%

“Sewing wasn't great”

Top return reasons

Size-Overall58%

Material Quality13%

Shape/Style5%

Quality-Overall5%

Length5%

Print Quality5%

Waist Fit5%

Defective Material/Parts5%

Chain/Key Quality3%

Common questions

Is byu profitable to sell on Amazon United States?: The niche generates $112K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (37/100).
How competitive is the byu niche?: 10 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in byu?: Top complaints mined from reviews: Stitch/Finish/Polish. The return rate is 3.6%.
When does demand for byu peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
What does it cost to enter the byu niche?: Listings span $14.44–$110.69; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.

byu