byrna projectiles
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Market size
Good$801K$801K/yr · 94K searches
Avg price
Good$108.63avg listing price — sweet spot $15–$100
Review moat
Good752.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Price range
Bad$13.12–$562.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, byrna projectiles is a $801K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
byrna projectiles market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $869K–$1.1M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #623
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
2%
- Byrna83%
- CCFREELIFE6%
- Clip & Carry3%
- faysazoy2%
- Lambid2%
- OPOSAD1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top byrna projectiles search terms
- byrna projectiles75K/yr
- byrna ammo10K/yr
- byrna max projectiles5K/yr
- byrna kinetic projectiles4K/yr
Top byrna projectiles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Byrna Kinetic Projectiles - Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.68 Caliber - (95 Count) (Light Gray)
Byrna$44.304.8★1,011 rev
Byrna Eco-Kinetic Projectiles - Training & Recreational Projectile Rounds for Byrna Launchers with Visual Impact Technology - Water Soluble Easy to Clean 0.68 Caliber (95 Count)
Byrna$38.334.6★667 rev
Byrna MAX Projectiles - | Maximum Stopping Power | OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds for Byrna Launchers 0.68 Caliber (25 Count)
Byrna$113.744.6★1,063 rev
Byrna MAX Projectiles - | Maximum Stopping Power | OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds for Byrna Launchers 0.68 Caliber (5 Count)
Byrna$28.994.6★1,063 rev
Byrna Kinetic Projectiles - .61 Cal Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.61 Caliber - (95 Count)
Byrna$47.004.7★151 rev
Newest
by launch date
Byrpro Reusable Hard-Solid Plastic Rounds for Training Practice and Self Defense 0.68 Caliber - (95 Count)
Byrpro$18.1244 rev
Byrna Kinetic Projectiles - .61 Cal Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.61 Caliber - (95 Count)
Byrna$47.00151 rev
Byrna MAX Projectiles - | Maximum Stopping Power | 0.61 Cal OC and CS Non Lethal Pepper Spray & Tear Gas Blend Balls - Non Lethal Self Defense Projectile Rounds 0.61 Caliber (5 Count)
Byrna$29.65142 rev
Clip & Carry Mag Cover & Projectile Protector Compatible with The Byrna CL Compact Magazines (Mag Cover Plus)
Clip & Carry$18.1145 rev
![Byrna CL [Compact Launcher] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home & Personal Defense (Black)](https://m.media-amazon.com/images/I/51eqkC-mcLL.jpg)
Byrna CL [Compact Launcher] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home & Personal Defense (Black)
Byrna$562.30265 rev
Trending
90-day click momentumClip & Carry Mag Cover & Projectile Protector Compatible with The Byrna CL Compact Magazines (Mag Cover Plus)
Clip & Carry$18.114.1★
Clip & Carry Mag Cover & Projectile Protector Compatible with the Byrna CL Compact Magazines
Clip & Carry$14.263.9★
![Byrna SD [Self Defense] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home Defense Personal Defense (Orange) | Proudly Assembled in the USA](https://m.media-amazon.com/images/I/51F6UFePWuL.jpg)
Byrna SD [Self Defense] Kinetic Launcher Ultimate Bundle - Non Lethal Kinetic Projectile Launcher Home Defense Personal Defense (Orange) | Proudly Assembled in the USA
Byrna$405.784.6★
Byrna Kinetic Projectiles - Reusable Hard-Solid Plastic Rounds for Training Target Practice and Self Defense 0.68 Caliber - (95 Count) (Light Gray)
Byrna$44.304.8★
CCFREELIFE 150ct .68 Caliber Aluminum Balls 68 Caliber Balls for Byrna SD/LE/TCR/MAX for Salt Supply S2/Pistelle X-68 7.3g Reusable Ideal for Practice Training
CCFREELIFE$32.294.6★
What buyers say about byrna projectiles
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“The build quality is fantastic”
“Good price”
“Fit well”
“Does the job”
“Easy to use”
“Protection”
“allowed in all 50 states”
“compact lightweight”
“Gives a sense of feeling safe”
What buyers complain about
“very overpriced”
“it is quite a bit smaller”
“Description unclear”
“THE LAUNCHER DOES NOT WORK”
“It's very big and bulky”
“Cheaply made”
“Very poor and no manual”
“It's not easy”
“Hurts”
“Leaks”
Top return reasons
Common questions
- Is byrna projectiles profitable to sell on Amazon United States?
- The niche generates $801K/yr across 22 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the byrna projectiles niche?
- 8 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in byrna projectiles?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- When does demand for byrna projectiles peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the byrna projectiles niche?
- Listings span $13.12–$562.30; the average listing price is $108.63 (sweet spot $15–$100). The average incumbent carries 753 reviews — the moat a new listing must climb.