Byrna Accessories

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

-25.3%

Conversion, latest week

5.7%

Market size, estimated

$1.1Ma year

Peak month

December2.0× the quietest month

Top search term

byrna accessories84K searches a year

Listings sell for $76.50 on average, from $9.03 to $562.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $76.50 that is $19K to $38K a year per listing.

Average price

$76.50inside the $15 to $100 sweet spot

Price range

$9.03–$562.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$19K–$38K

Returns

0.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #574 within Tactical & Personal Defense. It carries 601 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

0.1%

Average rank

#574in Tactical & Personal Defense

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

601per listing

Listings tracked

47

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months