Skip to content
56

byrna accessories

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 12Conversion 64Competition 72Returns 96Price range 15Avg price 84Brand share 29Review moat 72Quality gap 42

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$76.50

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 263K searches

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good600.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Bad$9.03–$562.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, byrna accessories is a $1.1M/yr Amazon United States market (263K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

byrna accessories market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
$1.1M–$1.5M
units × avg price
Conversion rate
5.7%
Avg BSR
#574
Page quality
0%
Prime
94%
Sponsored
83%
Out of stock
0.1%
Avg brand age
49 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

55

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

11%

  • Byrna67%
  • Clip & Carry11%
  • CCFREELIFE4%
  • OPOSAD3%
  • Tactical Scorpion Gear2%
  • K20 Tools2%
  • Open — no brand owns it (14 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Top byrna accessories search terms

  • byrna accessories84K/yr
  • byrna projectiles75K/yr
  • byrna pepper balls14K/yr
  • byrna cl accessories17K/yr
  • byrna co2 cartridges10K/yr
  • byrna sd accessories11K/yr
  • byrna ammo10K/yr
  • byrna oiler kit8K/yr
  • byrna max projectiles5K/yr
  • byrna le accessories6K/yr
All search terms

Top byrna accessories products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$34K6%$69K9%$103K12%$138K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about byrna accessories

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The build quality is fantastic”

Advertised Vs Actual Product14%

“As Advertised”

Size-Overall12%

“Exact fit”

Value For Money11%

“Good for the price”

Ease Of Use6%

“Easy to load and handle”

Efficiency6%

“it gets the job done”

Protection3%

“Protection”

Safety Standards2%

“allowed in all 50 states”

Weight Light2%

“The holster is light weight”

Safe To Use2%

“Non lethal”

What buyers complain about

Value For Money13%

“Just wish it was a bit cheaper”

Size-Overall11%

“It's pretty big”

Quality-Overall7%

“POOR QUALITY PRODUCT DONT BUY”

Functionality-Overall7%

“THE LAUNCHER DOES NOT WORK”

Leak-Proof6%

“Powder leaks”

Advertised Vs Actual Product5%

“Inaccurate website description”

Weight Heavy4%

“it is a little bulky”

Compatibility-Overall4%

“Does not fit the byrna LE”

Ease Of Use3%

“Hard to pierce”

Pain Relief-Overall2%

“Hurts”

Top return reasons

Size-Overall49%
Compatibility-Overall15%
Advertised Vs Actual Product9%
Functionality-Overall4%
Defective Material/Parts3%
Leak-Proof2%
Add-Ons/Attachments2%
Value For Money1%
Quality-Overall1%
Product Condition1%

Common questions

Is byrna accessories profitable to sell on Amazon United States?
The niche generates $1.1M/yr across 47 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the byrna accessories niche?
20 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in byrna accessories?
Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for byrna accessories peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the byrna accessories niche?
Listings span $9.03–$562.30; the average listing price is $76.50 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.