Butterfly Knife

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

1.8%

Market size, estimated

$1.3Ma year

Peak month

December1.7× the quietest month

Top search term

butterfly knife1.4M searches a year

Listings sell for $22.84 on average, from $6.33 to $77.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $22.84 that is $29K to $34K a year per listing.

Average price

$22.84inside the $15 to $100 sweet spot

Price range

$6.33–$77.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$29K–$34K

Returns

1.2%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #323 within Other Sports. It carries 808 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

92%

Out of stock, average day

2.2%

Average rank

#323in Other Sports

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

808per listing

Listings tracked

39

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months