butterfly chair
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$81.53avg listing price — sweet spot $15–$100
Review moat
Good715.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Price range
Good$25.60–$169.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$21K$21K/yr · 164K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, butterfly chair is a $21K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
butterfly chair market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $41K–$61K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #838
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 84%
- Out of stock
- 20.2%
- Avg brand age
- 32 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
52 rising
Sellers
79
Top-5 brand share
37%
Top 20: 78%
Top-5 click share
29%
Top 20: 63%
Open market
59%
- CNEIESD12%
- Decoccino9%
- DUMOS7%
- SUNNYFEEL5%
- Magshion5%
- Shy Shy Let’s Touch The Sky4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.5×
Top butterfly chair search terms
- butterfly chair151K/yr
- butterfly chairs for adults8K/yr
- dorm chairs for guys5K/yr
Top butterfly chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DUMOS Comfy Chair for Adults Soft Faux Fur Folding Lounge for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Teens Large Size Foldable Square-Gray
DUMOS$49.074.7★505 rev
CNEIESD Foldable Butterfly Chair with Soft Microsuede Fabric - Multi-Color Portable Home Seating (Gray)
CNEIESD$36.884.7★12 rev
Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony
Decoccino$99.454.6★34 rev
CNEIESD Foldable Butterfly Chair with Soft Microsuede Fabric - Multi-Color Portable Home Seating (Blue)
CNEIESD$36.194.7★12 rev
Magshion Saucer Chair for Adults Comfy Living Room Lounge Chair for Bedroom Corner Dorm Apartment Faux Fur Fluffy Circle Accent Seat with Thick Padded & Folding Metal Frame (Pink)
Magshion$53.534.3★438 rev
Newest
by launch date
K&J CHIPMUNK Soft Faux Fur Butterfly Chair for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Kids and Teens (Blue)
K&J CHIPMUNK$51.690 rev
Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)
Boweniog$110.8517 rev
POMILER Foldable Butterfly Chair with Soft Microsuede Fabric Blue Portable Steel Frame 225 lbs Capacity
POMILER$31.910 rev
Simple Deluxe Oversized Square Moon Chair for Adults Soft Faux Fur Folding Lounge Chair with Sturdy Steel Frame Comfortable Reading Gaming Chair for Living Room Bedroom Grey
Simple Deluxe$37.9487 rev
Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony
Decoccino$99.4534 rev
Trending
90-day click momentumK&J CHIPMUNK Soft Faux Fur Butterfly Chair for Bedroom Living Room Dorm Rooms Flexible Reading Chair for Kids and Teens (Blue)
K&J CHIPMUNK$51.690.0★
Simple Deluxe Oversized Square Moon Chair for Adults Soft Faux Fur Folding Lounge Chair with Sturdy Steel Frame Comfortable Reading Gaming Chair for Living Room Bedroom Grey
Simple Deluxe$37.944.6★
Boweniog 3 Pieces Patio Bistro Butterfly Chair Outdoor Patio Outdoor Furniture Conversation Sets with Coffee Table and Padded Cushion for Porch Backyard Lawn Poolside Deck (Sage Green 21.25)
Boweniog$110.854.2★
Decoccino 49 Inch Outdoor Bench Purple Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony
Decoccino$98.064.6★
Decoccino 49 Inch Outdoor Bench Blue Garden Bench with Metal Frame Weatherproof Butterfly Front Porch Benches for Lawn Garden Yard Balcony
Decoccino$99.454.6★
What buyers say about butterfly chair
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and sturdy”
“Easy to assemble”
“Amazing, sturdy chair”
“Good quality”
“Worth it”
“Great size”
“soft and fluffy”
“it's very durable”
“has a nice cushion”
“As advertised”
What buyers complain about
“Not comfy”
“Chair is actually very small”
“This chair is very flimsy”
“Broke within a month of me using it”
“Breaks quickly/poor quality”
“I was nervous the cushion was going to be thin”
“Not easy to assemble”
“moisture will rust this easily without protection”
“directions are terrible”
“Misleading colors”
Top return reasons
Common questions
- Is butterfly chair profitable to sell on Amazon United States?
- The niche generates $21K/yr across 77 tracked products. 4 of 20 products launched in the last 360 days are still selling. 90-day search growth is +23.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the butterfly chair niche?
- 52 brands and 79 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in butterfly chair?
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Strength. The return rate is 2.5%.
- When does demand for butterfly chair peak?
- Demand peaks in Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the butterfly chair niche?
- Listings span $25.60–$169.16; the average listing price is $81.53 (sweet spot $15–$100). The average incumbent carries 716 reviews — the moat a new listing must climb.