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Butterfly Chair

Maybe

The top 5 brands take only 37% of clicks. But buyers convert on only 0.2% of searches, so Butterfly Chair is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$21K/yr164K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
29%top-5 click share · 52 brands · 79 sellers

Flapen Score

Butterfly Chair against its category

The dotted line is the Sports & Outdoors average. Past it, Butterfly Chair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Chair 164K times last year and spent an estimated $21K. The top 5 brands take 37% of clicks. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
0.2%
Market size, estimated
$21Ka year
Peak month
August2.5× the quietest month
Top search term
butterfly chair151K searches a year

02 · Price

A sale here is worth $81.53.

Listings sell for $81.53 on average, from $25.60 to $169.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $81.53 that is $0 to $8K a year per listing.

Average price
$81.53inside the $15 to $100 sweet spot
Price range
$25.60–$169.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #838 within Camping Furniture. It carries 716 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
57%
Out of stock, average day
20.2%
Average rank
#838in Camping Furniture
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
716per listing
Listings tracked
77

04 · Newcomers

4 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Butterfly Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

79

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

29%

Top 20: 63%

Open market

59%

  • Brand 112%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Butterfly Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.5×

Search terms

Top Butterfly Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butterfly chair151K/yr
  • butterfly chairs for adults8K/yr
  • dorm chairs for guys5K/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Chair

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
8%of negative reviews mention “Comfort-Overall”
2.5%of orders come back
“Not comfy”
A buyer, on “Comfort-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Butterfly Chair questions

Answered from the same tracked data.