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Bushnell Tour Hybrid

Fail

Prices span $70.41–$471.31, mostly outside the sweet spot, so Bushnell Tour Hybrid is a Fail.

Flapen Score
43
43 / 100
Ranks 5,224 of 8,101 Sports & Outdoors niches · −4 vs the category median of 47
Market size
$350K/yr25K searches / yr
90-day growth
+60.3%search demand this quarter
Competition
80%top-5 click share · 8 brands · 43 sellers

Flapen Score

Bushnell Tour Hybrid against its category

The dotted line is the Sports & Outdoors average. Past it, Bushnell Tour Hybrid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bushnell Tour Hybrid market on Amazon at a glance

Shoppers on Amazon United States searched for Bushnell Tour Hybrid 25K times last year and spent an estimated $350K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $350K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+60.3%
Conversion, latest week
4.4%
Market size, estimated
$350Ka year
Top search term
bushnell tour hybrid16K searches a year

02 · Price

A sale here is worth $310.23.

Listings sell for $310.23 on average, from $70.41 to $471.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $310.23 that is $31K to $78K a year per listing.

Average price
$310.23above the $15 to $100 sweet spot
Price range
$70.41–$471.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$31K–$78K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #188 within Accessories. It carries 191 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
1.9%
Average rank
#188in Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
191per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bushnell Tour Hybrid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

43

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Bushnell Tour Hybrid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bushnell tour hybrid16K/yr
  • bushnell tour hybrid rangefinder7K/yr
  • bushnell hybrid rangefinder3K/yr

Reviews and returns

What reviews say buyers love and hate about Bushnell Tour Hybrid

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Advertised Vs Actual Product”
2.9%of orders come back
“Inaccurate devise”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bushnell Tour Hybrid questions

Answered from the same tracked data.