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Bushnell Rangefinder

Fail

The top 5 brands take 100% of clicks, so Bushnell Rangefinder is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$265K/yr17K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
93%top-5 click share · 3 brands · 36 sellers

Flapen Score

Bushnell Rangefinder against its category

The dotted line is the Sports & Outdoors average. Past it, Bushnell Rangefinder is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bushnell Rangefinder market on Amazon at a glance

Shoppers on Amazon United States searched for Bushnell Rangefinder 17K times last year and spent an estimated $265K. All 3 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
4.5%
Market size, estimated
$265Ka year
Peak month
August2.5× the quietest month
Top search term
bushnell pro x313K searches a year

02 · Price

A sale here is worth $347.60.

Listings sell for $347.60 on average, from $86.01 to $545.84. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $347.60 that is $0 to $35K a year per listing.

Average price
$347.60above the $15 to $100 sweet spot
Price range
$86.01–$545.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$35K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #165 within Accessories. It carries 228 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
1.3%
Average rank
#165in Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
228per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bushnell Rangefinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 214%
  • Brand 38%

Demand

Bushnell Rangefinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Bushnell Rangefinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Measurement/Reading Accuracy”
4.1%of orders come back
“I got tired of inconsistent measurements to the same flag”
A buyer, on “Measurement/Reading Accuracy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bushnell Rangefinder questions

Answered from the same tracked data.