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Bus Water Bottle

Fail

Shoppers spend an estimated $732 a year here, so Bus Water Bottle is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$732/yr4K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Bus Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Bus Water Bottle is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bus Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Bus Water Bottle 4K times last year and spent an estimated $732. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $732 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
1.1%
Market size, estimated
$732a year
Peak month
August1.9× the quietest month
Top search term
bus water bottle3K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $11.61 to $18.77. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$11.61–$18.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #1,937 within Sports Water Bottles. It carries 165 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
35.7%
Average rank
#1,937in Sports Water Bottles
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Bus Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 224%
  • Brand 38%

Demand

Bus Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Bus Water Bottle

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Leak-Proof”
2.0%of orders come back
“Leaks”
A buyer, on “Leak-Proof”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Bus Water Bottle questions

Answered from the same tracked data.