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Burton Step on Bindings

Fail

Demand is soft, at -81.6% this quarter, so Burton Step on Bindings is a Fail.

Flapen Score
27
27 / 100
Ranks 7,845 of 8,101 Sports & Outdoors niches · −20 vs the category median of 47
Market size
$85K/yr66K searches / yr
90-day growth
-81.6%search demand this quarter
Competition
46%top-5 click share · 5 brands · 33 sellers

Flapen Score

Burton Step on Bindings against its category

The dotted line is the Sports & Outdoors average. Past it, Burton Step on Bindings is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burton Step on Bindings market on Amazon at a glance

Shoppers on Amazon United States searched for Burton Step on Bindings 66K times last year and spent an estimated $85K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-81.6%
Conversion, latest week
0.4%
Market size, estimated
$85Ka year
Peak month
January12.2× the quietest month
Top search term
burton step on bindings28K searches a year

02 · Price

A sale here is worth $292.84.

Listings sell for $292.84 on average, from $23.96 to $411.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $292.84 that is $0 to $29K a year per listing.

Average price
$292.84above the $15 to $100 sweet spot
Price range
$23.96–$411.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$29K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #94 within Winter Sports. It carries 474 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
50%
Out of stock, average day
0.4%
Average rank
#94in Winter Sports
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
474per listing
Listings tracked
30

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Burton Step on Bindings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

0%

  • Brand 187%
  • Brand 29%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Burton Step on Bindings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Burton Step on Bindings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burton step on bindings28K/yr
  • burton step on11K/yr
  • step on bindings16K/yr
  • step on3K/yr
  • step on snowboard bindings4K/yr
  • burton step on bindings men929/yr
  • step on bindings for snowboards2K/yr

Reviews and returns

What reviews say buyers love and hate about Burton Step on Bindings

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Ease Of Use”
3.3%of orders come back
“It is incredibly difficult to change setting if you make a mistake”
A buyer, on “Ease Of Use”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Burton Step on Bindings questions

Answered from the same tracked data.