Burton Step on Bindings
FailDemand is soft, at -81.6% this quarter, so Burton Step on Bindings is a Fail.
- Flapen Score
- 27 / 100Ranks 7,845 of 8,101 Sports & Outdoors niches · −20 vs the category median of 4727
- Market size
- $85K/yr66K searches / yr
- 90-day growth
- -81.6%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 33 sellers
Flapen Score
Burton Step on Bindings against its category
The dotted line is the Sports & Outdoors average. Past it, Burton Step on Bindings is stronger. Inside it, weaker.
Market
The Burton Step on Bindings market on Amazon at a glance
Shoppers on Amazon United States searched for Burton Step on Bindings 66K times last year and spent an estimated $85K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -81.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -81.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $85Ka year
- Peak month
- January12.2× the quietest month
- Top search term
- burton step on bindings28K searches a year
02 · Price
A sale here is worth $292.84.
Listings sell for $292.84 on average, from $23.96 to $411.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $292.84 that is $0 to $29K a year per listing.
- Average price
- $292.84above the $15 to $100 sweet spot
- Price range
- $23.96–$411.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$29K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #94 within Winter Sports. It carries 474 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 50%
- Out of stock, average day
- 0.4%
- Average rank
- #94in Winter Sports
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 474per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Burton Step on Bindings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
0%
- Brand 187%
- Brand 29%
- Brand 31%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Burton Step on Bindings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×
Search terms
Top Burton Step on Bindings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- burton step on bindings28K/yr
- burton step on11K/yr
- step on bindings16K/yr
- step on3K/yr
- step on snowboard bindings4K/yr
- burton step on bindings men929/yr
- step on bindings for snowboards2K/yr
Reviews and returns
What reviews say buyers love and hate about Burton Step on Bindings
We read the reviews and the return reasons for every product selling here.
“It is incredibly difficult to change setting if you make a mistake”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burton Step on Bindings questions
Answered from the same tracked data.









