Burning Laser

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

181K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

1.3%

Market size, estimated

$159Ka year

Peak month

December2.1× the quietest month

Top search term

lacer40K searches a year

Listings sell for $68.77 on average, from $10.34 to $291.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $68.77 that is $7K to $17K a year per listing.

Average price

$68.77inside the $15 to $100 sweet spot

Price range

$10.34–$291.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

2.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #649 within Tactical & Personal Defense. It carries 676 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

8.2%

Average rank

#649in Tactical & Personal Defense

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

676per listing

Listings tracked

13

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months