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Bullworker

Fail

The top 5 brands take 93% of clicks, so Bullworker is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$76K/yr36K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
68%top-5 click share · 8 brands · 12 sellers

Flapen Score

Bullworker against its category

The dotted line is the Sports & Outdoors average. Past it, Bullworker is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bullworker market on Amazon at a glance

Shoppers on Amazon United States searched for Bullworker 36K times last year and spent an estimated $76K. The top 5 brands take 93% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
1.7%
Market size, estimated
$76Ka year
Peak month
December1.5× the quietest month
Top search term
bullworker19K searches a year

02 · Price

A sale here is worth $122.80.

Listings sell for $122.80 on average, from $28.01 to $454.07. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.80 that is $0 to $12K a year per listing.

Average price
$122.80above the $15 to $100 sweet spot
Price range
$28.01–$454.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #471 within Strength Training Devices. It carries 911 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#471in Strength Training Devices
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
911per listing
Listings tracked
17

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bullworker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

12

Top-5 brand share

93%

Top 20: 99%

Top-5 click share

68%

Top 20: 100%

Open market

5%

  • Brand 152%
  • Brand 231%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bullworker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bullworker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bullworker19K/yr
  • bull worker exerciser6K/yr
  • bullworker exercise equipment7K/yr
  • bull worker4K/yr

Reviews and returns

What reviews say buyers love and hate about Bullworker

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Not very impressed feels cheaply made”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bullworker questions

Answered from the same tracked data.