Bullet Proof Armour

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

-28.7%

Conversion, latest week

0.2%

Market size, estimated

$34Ka year

Peak month

October1.8× the quietest month

Top search term

stab proof vest43K searches a year

Listings sell for $97.29 on average, from $10.01 to $349.60. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $97.29 that is $0 to $10K a year per listing.

Average price

$97.29inside the $15 to $100 sweet spot

Price range

$10.01–$349.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

4.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #683 within Tactical & Personal Defense. It carries 681 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

83%

Out of stock, average day

7.8%

Average rank

#683in Tactical & Personal Defense

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

681per listing

Listings tracked

95

19 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

6Amazon's first-year sales bar

Average brand age

57 months