Bull Hat

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

0.8%

Market size, estimated

$37Ka year

Peak month

December1.5× the quietest month

Top search term

nba hats27K searches a year

Listings sell for $28.39 on average, from $8.65 to $59.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.39 that is $0 to $3K a year per listing.

Average price

$28.39inside the $15 to $100 sweet spot

Price range

$8.65–$59.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.4%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #1,497 within Clothing Accessories. It carries 2,482 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

81%

Out of stock, average day

10.5%

Average rank

#1,497in Clothing Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,482per listing

Listings tracked

67

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months