bull hat
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.39avg listing price — sweet spot $15–$100
Price range
Great$8.65–$59.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,481.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 167K searches
According to Flapen's Amazon United States niche tracking, bull hat is a $37K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
bull hat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$43K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,497
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 37%
- Out of stock
- 10.5%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
122
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
31%
Top 20: 64%
Open market
10%
- New Era59%
- Ultra Game12%
- Mitchell & Ness11%
- BROTHER TRUCKERS4%
- Falari3%
- 472%
- Open — no brand owns it (11 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top bull hat search terms
- nba hats27K/yr
- nba hats for men16K/yr
- nba hat20K/yr
- nba snapback hats for men9K/yr
- nba cap10K/yr
- chicago bulls snapback10K/yr
- bull hat9K/yr
- gorras nba8K/yr
- chicago bulls cap7K/yr
- chicago bulls snapback hats for men8K/yr
Top bull hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NBA The League 9FORTY Alternate Adjustable Hat Cap One Size Fits All - Los Angeles Lakers Black
New Era$27.584.7★398 rev
New Era NBA 2-Tone 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (as1 Alpha one_Size Chicago Bulls Red)
New Era$33.514.6★102 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)
New Era$35.244.7★2,390 rev
New Era NBA 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (as1 Alpha one_Size New York Knicks)
New Era$35.504.7★400 rev
NBA New York Knicks The League 9Forty Adjustable Cap Royal One Size
New Era$27.884.7★418 rev
Newest
by launch date
New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Black)
BROTHER TRUCKERS$28.6971 rev
New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Royal)
BROTHER TRUCKERS$28.6271 rev
Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Los Angeles Lakers Team Color One Size
Ultra Game$19.08138 rev
Ultra Game Unisex Kids Standard Official Youth Knit Soft Beanie with NBA Black with Colored Logo
Ultra Game$15.8070 rev
Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Chicago Bulls Black One Size
Ultra Game$22.16990 rev
Trending
90-day click momentumNew York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Black)
BROTHER TRUCKERS$28.693.6★
New York Basketball 2026 Champions Hat (Bite) (US Alpha One Size Royal)
BROTHER TRUCKERS$28.623.6★
Ultra Game Unisex Kids Standard Official Youth Knit Soft Beanie with NBA Black with Colored Logo
Ultra Game$15.804.6★
47 Brand MLB NY Yankees Clean up Cap - Vintage Navy
47$31.194.7★
New Era NBA The League 9FORTY Alternate Adjustable Hat Cap One Size Fits All - Los Angeles Lakers Black
New Era$27.584.7★
What buyers say about bull hat
What buyers praise and complain about, mined from review topics.What buyers love
“The fit and quality is flattering”
“Fits head very well”
“Affordable”
“As advertised”
“Great color”
“Very comfortable”
“Great material and cheaper than buying from the mall, perfect fit and comfortable”
“Its make that my style are cool”
“Birthday Present”
“Lightweight and easy to adjust”
What buyers complain about
“Too big”
“Not actually just black”
“Not what was shown on pictures”
“Looks cheap”
“Snaps break off”
“it sort of loses it shape”
“Not worth the price”
“Terrible material if you have other hats of quality you will know exactly what I mean”
“The Knicks logo was cheaply screen printed on the hat”
“Wrinkled”
Top return reasons
Common questions
- Is bull hat profitable to sell on Amazon United States?
- The niche generates $37K/yr across 67 tracked products. 9 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the bull hat niche?
- 17 brands and 122 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in bull hat?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.4%.
- When does demand for bull hat peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the bull hat niche?
- Listings span $8.65–$59.82; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 2,482 reviews — the moat a new listing must climb.