bulgarian split squat stand
Worth a lookShows a thin review moat (103 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great102.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$71.36avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$24.33–$151.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$232K$232K/yr · 125K searches
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bulgarian split squat stand is a $232K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bulgarian split squat stand market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $214K–$285K
- units × avg price
- Launch success
- 30%
- 3 of 10 new (360d)
- Conversion rate
- 2.6%
- Avg BSR
- #355
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 27.6%
- Avg brand age
- 35 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
23
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
37%
- Lifepro16%
- Yes4All13%
- TRAKMAXI10%
- BODY RHYTHM9%
- CONBUT9%
- MARLANG7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top bulgarian split squat stand search terms
- bulgarian split squat stand67K/yr
- split squat stand28K/yr
- single leg squat roller10K/yr
- bulgarian split squat6K/yr
- single leg squat stand6K/yr
- split squat4K/yr
- split squat roller4K/yr
Top bulgarian split squat stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifepro Bulgarian Split Squat Stand Adjustable Single Leg Roller
Lifepro$77.694.3★175 rev
Yes4All Bulgarian Split Squat Stand Single Leg Squat Roller Single Squat Stand for Squats Leg Lunges Bodyweight Training
Yes4All$66.004.2★199 rev
Bulgarian Split Squat Rack
TRAKMAXI$91.702.6★4 rev
BODYRHYTHM Bulgarian Split Squat Stand Single Leg Squat Roller Stand with 9 Adjustable Roller Heights for Squats Leg Lunges Lower Body Training. (Black)
BODY RHYTHM$75.404.3★31 rev
GMWD Bulgarian Split Squat Stand One Leg Squat Roller Single Leg Squat Stand Lower Body Specialty Machine Black
GMWD$80.704.5★94 rev
Newest
by launch date
Bulgarian Split Squat Stand 6-Level Adjustable Single Leg Squat Roller with 350 LBS Capacity Thick Padding Lower Body Specialty Machine for Home Gym Leg Training Black
STMHOM$63.370 rev
Bulgarian Split Squat Stand 7-Level Adjustable Single Leg Squat Roller 350 LBS Heavy Duty Leg Workout Equipment for Home Gym Glute & Lunge Machine with Ergonomic Foot Pad
SierraSquad$58.174 rev
ZAZARI Bulgarian Split Squat Stand A-Frame Single Leg Squat Roller with 5-Position Lift-and-Set Adjustment 300 lb Capacity Leg Workout Equipment for Home Gym
zazari$151.599 rev
Bulgarian Split Squat Rack
TRAKMAXI$91.704 rev
Houbos Bulgarian Split Squat Stand - Single Leg Squat Stand9 Adjustable Roller Heights Comfortable Padding for Squats Leg Lunges Bodyweight Training (Silver)
Houbos$113.3037 rev
Trending
90-day click momentumBulgarian Split Squat Stand 6-Level Adjustable Single Leg Squat Roller with 350 LBS Capacity Thick Padding Lower Body Specialty Machine for Home Gym Leg Training Black
STMHOM$63.370.0★
Bulgarian Split Squat Rack
TRAKMAXI$91.702.6★
ZAZARI Bulgarian Split Squat Stand A-Frame Single Leg Squat Roller with 5-Position Lift-and-Set Adjustment 300 lb Capacity Leg Workout Equipment for Home Gym
zazari$151.594.8★
Bulgarian Split Squat Stand 7-Level Adjustable Single Leg Squat Roller 350 LBS Heavy Duty Leg Workout Equipment for Home Gym Glute & Lunge Machine with Ergonomic Foot Pad
SierraSquad$58.175.0★
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$84.034.3★
What buyers say about bulgarian split squat stand
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for the money”
“Great quality”
“Adjustable height is a nice feature”
“I've also found it useful for elevated push-ups, hip mobility work, and other single-leg movements, so it's more versatile than it first appears”
“Solid and stable for me”
“It has a soft cushion for my leg”
“It does what it supposed to do”
“Its basically still brand new”
“Easy to use”
“It works”
What buyers complain about
“Major quality assurance issue in my opinion”
“The bolts they provided are the wrong size”
“Stupid directions”
“This item does not assemble according to the directions or tools / bolts provided”
“Other than the frame being wobbly place where you adjust this the height it it's also not too tight of a fit so it's kind of wobbly just seems kind of cheaply made”
“Minimal padding causes leg/hip pain”
“Defective parts - beware”
“Incompatible”
“does not look like a brand-new product”
“Cheap”
Top return reasons
Common questions
- Is bulgarian split squat stand profitable to sell on Amazon United States?
- The niche generates $232K/yr across 25 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bulgarian split squat stand niche?
- 18 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in bulgarian split squat stand?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.3%.
- When does demand for bulgarian split squat stand peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the bulgarian split squat stand niche?
- Listings span $24.33–$151.59; the average listing price is $71.36 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.