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Bulgarian Bag

Fail

The top 5 brands take 99% of clicks, so Bulgarian Bag is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$24K/yr66K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
57%top-5 click share · 6 brands · 8 sellers

Flapen Score

Bulgarian Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Bulgarian Bag is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulgarian Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Bulgarian Bag 66K times last year and spent an estimated $24K. The top 5 brands take 99% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
0.4%
Market size, estimated
$24Ka year
Peak month
December1.3× the quietest month
Top search term
bulgarian bag63K searches a year

02 · Price

A sale here is worth $101.69.

Listings sell for $101.69 on average, from $34.19 to $306.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $101.69 that is $0 to $10K a year per listing.

Average price
$101.69above the $15 to $100 sweet spot
Price range
$34.19–$306.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #69 within Yoga. It carries 411 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
59%
Out of stock, average day
18.5%
Average rank
#69in Yoga
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
411per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bulgarian Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

8

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

0%

  • Brand 173%
  • Brand 217%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Bulgarian Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Bulgarian Bag

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
2.4%of orders come back
“abused obviously itll come off quickly or within the first use”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bulgarian Bag questions

Answered from the same tracked data.