Bug Out Bag

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-33.8%

Conversion, latest week

1.4%

Market size, estimated

$2.5Ma year

Peak month

June7.7× the quietest month

Top search term

emergency kit516K searches a year

Listings sell for $70.86 on average, from $6.37 to $374.77. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $70.86 that is $35K to $53K a year per listing.

Average price

$70.86inside the $15 to $100 sweet spot

Price range

$6.37–$374.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$35K–$53K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #79 within Tactical & Personal Defense. It carries 6,546 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

87%

Out of stock, average day

0.3%

Average rank

#79in Tactical & Personal Defense

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

6,546per listing

Listings tracked

85

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months