Is buffalo bills womens apparel profitable to sell on Amazon United States?

The niche generates $194K/yr across 67 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the buffalo bills womens apparel niche?

32 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in buffalo bills womens apparel?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.3% — above our launch gate.

When does demand for buffalo bills womens apparel peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 29.9× the quietest.

What does it cost to enter the buffalo bills womens apparel niche?

Listings span $8.56–$52.00; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.

buffalo bills womens apparel

Worth a look

Shows a sweet-spot price point ($23.83 avg), but weak search conversion (0.9%) keeps it on the watch list.

Avg price

Incredible$23.83

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Price range

Great$8.56–$52.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,309.82

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$194K

$194K/yr · 886K searches

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, buffalo bills womens apparel is a $194K/yr Amazon United States market (886K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

buffalo bills womens apparel market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $191K–$238K; units × avg price
Conversion rate: 0.9%
Avg BSR: #56,316
Page quality: 0%
Prime: 85%
Sponsored: 54%
Out of stock: 25.7%
Avg brand age: 36 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

27%

Top 20: 68%

Open market

49%

JINTING11%
BVUSHM10%
Fansamer9%
Littlearth9%
Vera Bradley6%
Imily Bela5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.9×

Open Trend

Top buffalo bills womens apparel search terms

buffalo bills womens apparel552K/yr -29.8%0.6% conv.
buffalo bills women33K/yr +50.7%0.7% conv.
womens buffalo bills apparel53K/yr +29.3%0.6% conv.
buffalo bills shirt women23K/yr +157.2%0.5% conv.
womens buffalo bills shirt21K/yr +129.7%0.4% conv.
buffalo bills womens21K/yr +56.1%0.6% conv.
buffalo bills womens shirt14K/yr +62.0%0.4% conv.
womens buffalo bills17K/yr +11.3%0.5% conv.
buffalo bills womens shirts8K/yr +106.8%1.0% conv.
buffalo bills shirts for women16K/yr -17.4%0.8% conv.

All search terms

Top buffalo bills womens apparel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Football Sweatshirts Women Game Day Football Letters Print Pullover Tops

JINTING$18.874.6★219 rev

Imily Bela Womens Summer Tops 2026 Striped Color Block Short Puff Sleeve T Shirt Casual Crewneck Loose Basic Tee Blue

Imily Bela$8.753.6★13 rev

Vera Bradley Womens Cotton Nfl Front Zip Wristlet (Multiple Teams Available) Buffalobillsonroyalblue/Redbandana One Size

Vera Bradley$37.244.7★300 rev

BVUSHM Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Crewneck Heart Graphic Long Sleeve Tops X-Large Beige

BVUSHM$18.294.3★49 rev

BANGELY Football Sweatshirt Women Game Day Shirt Football Team Fan Pullover Football Season Quarter Zip Long Sleeve Cropped Tops White

BANGELY$27.294.3★120 rev

Newest

by launch date

Football Shirt Game Day Shirts - Women Buffalo V T-Shirt Sport Fans Tops

MYHALF$16.702 rev

2mo ago

Potato Buffalo Drawing Funny Buffalo Women Girls Kids T-Shirt

Buffalo City Vintage Coquette Bow$15.699 rev

9mo ago

LOTUCY Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Heart Graphic Long Sleeve Tops

LOTUCY$18.87904 rev

9mo ago

Football Shirts for Women Game Day V-Neck Tshirt Casual Football Short Sleeve Team Fan Graphic Tee Top Beige Small

BVUSHM$12.9077 rev

10mo ago

BVUSHM Football Sweatshirt Women Game Day Sweatshirts Football Team Fans Pullover Shirt Crewneck Heart Graphic Long Sleeve Tops X-Large Beige

BVUSHM$18.2949 rev

10mo ago

What buyers say about buffalo bills womens apparel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fits great”

Quality-Overall18%

“This t shirt is quality”

Value For Money13%

“Great choice for the price”

Comfort-Overall8%

“Comfortable”

Gifting Purpose7%

“It was a gift for my daughter”

Color6%

“Nice color”

Soft Feel5%

“a good summer feel”

Thickness3%

“good quality, thick shirt”

Weight Light3%

“This shirt is light”

Print Quality3%

“Print quality is excellent”

What buyers complain about

Size-Overall26%

“They are way to short”

Quality-Overall15%

“cheap quality”

Strap/String Quality10%

“the strap rubs on my neck weird”

Durability5%

“easily comes apart”

Rope/Wire Tangling5%

“kept falling off of loops”

Stretchability/Expandability/Elasticity3%

“they dont stretch really far or I didnt dare try”

Transparency3%

“you couldn't see it because it was covered by his coat”

Top return reasons

Size-Overall55%

Material Quality10%

Length5%

Chest Fit5%

Sleeve Fit4%

Advertised Vs Actual Product3%

Quality-Overall2%

Thin2%

Color1%

Print Quality1%

Common questions

Is buffalo bills womens apparel profitable to sell on Amazon United States?: The niche generates $194K/yr across 67 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the buffalo bills womens apparel niche?: 32 brands and 32 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in buffalo bills womens apparel?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.3% — above our launch gate.
When does demand for buffalo bills womens apparel peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 29.9× the quietest.
What does it cost to enter the buffalo bills womens apparel niche?: Listings span $8.56–$52.00; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 1,310 reviews — the moat a new listing must climb.