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Buffalo Bills Water Bottle

Fail

Shoppers spend an estimated $42K a year here, so Buffalo Bills Water Bottle is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$42K/yr33K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
64%top-5 click share · 10 brands · 34 sellers

Flapen Score

Buffalo Bills Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Water Bottle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Water Bottle 33K times last year and spent an estimated $42K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
4.2%
Market size, estimated
$42Ka year
Peak month
December8.0× the quietest month
Top search term
buffalo bills water bottle26K searches a year

02 · Price

A sale here is worth $30.37.

Listings sell for $30.37 on average, from $12.06 to $41.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.37 that is $0 to $3K a year per listing.

Average price
$30.37inside the $15 to $100 sweet spot
Price range
$12.06–$41.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #302 within Home & Kitchen. It carries 8,644 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
23.4%
Average rank
#302in Home & Kitchen
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
8,644per listing
Listings tracked
17

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Buffalo Bills Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Brand 131%
  • Brand 213%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 69%
  • Open — no brand owns it (4 brands, 12%)

Demand

Buffalo Bills Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Water Bottle

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
78%of negative reviews mention “Leak-Proof”
3.1%of orders come back
“Not leak proof”
A buyer, on “Leak-Proof”78% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Buffalo Bills Water Bottle questions

Answered from the same tracked data.