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Buffalo Bills Sweatshirt

Fail

Demand is soft, at -47.7% this quarter, so Buffalo Bills Sweatshirt is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$185K/yr563K searches / yr
90-day growth
-47.7%search demand this quarter
Competition
27%top-5 click share · 21 brands · 24 sellers

Flapen Score

Buffalo Bills Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Sweatshirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Sweatshirt 563K times last year and spent an estimated $185K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
-47.7%
Conversion, latest week
0.8%
Market size, estimated
$185Ka year
Peak month
December23.9× the quietest month
Top search term
buffalo bills hoodie108K searches a year

02 · Price

A sale here is worth $41.60.

Listings sell for $41.60 on average, from $16.15 to $120.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $41.60 that is $0 to $4K a year per listing.

Average price
$41.60inside the $15 to $100 sweet spot
Price range
$16.15–$120.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #49,240 within Sweatshirts & Hoodies. It carries 1,693 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
79%
Out of stock, average day
32.3%
Average rank
#49,240in Sweatshirts & Hoodies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,693per listing
Listings tracked
67

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Buffalo Bills Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

24

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

31%

  • Brand 116%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Buffalo Bills Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 23.9×

Search terms

Top Buffalo Bills Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo bills hoodie108K/yr
  • buffalo bills sweatshirt129K/yr
  • bills hoodie46K/yr
  • bills sweatshirt58K/yr
  • buffalo bills hoodie mens22K/yr
  • buffalo bills sweatshirt women21K/yr
  • buffalo bills sweater13K/yr
  • buffalo bills crewneck sweatshirt11K/yr
  • buffalo bills crewneck16K/yr
  • buffalo bills hoodies18K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Sweatshirt

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
75%of negative reviews mention “Size-Overall”
7.0%of orders come back
“They are way to short”
A buyer, on “Size-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Buffalo Bills Sweatshirt questions

Answered from the same tracked data.