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Buffalo Bills Purse

Fail

The top 5 brands take 99% of clicks, so Buffalo Bills Purse is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$34K/yr50K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
46%top-5 click share · 7 brands · 12 sellers

Flapen Score

Buffalo Bills Purse against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Purse is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Purse 50K times last year and spent an estimated $34K. The top 5 brands take 99% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
1.9%
Market size, estimated
$34Ka year
Top search term
buffalo bills backpack15K searches a year

02 · Price

A sale here is worth $35.98.

Listings sell for $35.98 on average, from $15.87 to $84.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $35.98 that is $0 to $4K a year per listing.

Average price
$35.98inside the $15 to $100 sweet spot
Price range
$15.87–$84.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #638 within Bags, Packs & Accessories. It carries 707 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
92%
Out of stock, average day
21.3%
Average rank
#638in Bags, Packs & Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
38

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Buffalo Bills Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

1%

  • Brand 133%
  • Brand 233%
  • Brand 329%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Buffalo Bills Purse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Jul · busiest ÷ quietest = 2.7× · 7 of 12 months tracked

Search terms

Top Buffalo Bills Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo bills backpack15K/yr
  • buffalo bills bag11K/yr
  • buffalo bills purse15K/yr
  • vera bradley buffalo bills5K/yr
  • bills backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Purse

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Not as good as it looks”
A buyer, on “Quality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Buffalo Bills Purse questions

Answered from the same tracked data.