Is buffalo bills ornaments profitable to sell on Amazon United States?

The niche generates $100K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (34/100).

How competitive is the buffalo bills ornaments niche?

5 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

When does demand for buffalo bills ornaments peak?

Demand peaks in Nov–Dec; the busiest month runs 270.8× the quietest.

What does it cost to enter the buffalo bills ornaments niche?

Listings span $9.37–$48.72; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.

buffalo bills ornaments

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$21.32

avg listing price — sweet spot $15–$100

Price range

Great$9.37–$48.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Good634.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$100K

$100K/yr · 159K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, buffalo bills ornaments is a $100K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

buffalo bills ornaments market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $128K–$171K; units × avg price
Conversion rate: 2.9%
Avg BSR: #10,032
Page quality: 0%
Prime: 71%
Sponsored: 29%
Out of stock: 48.7%
Avg brand age: 71 months
Avg seller age: 196 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Generic33%
FOCO27%
Lokai17%
Team Sports America13%
AKAIXI10%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 270.8×

Open Trend

Top buffalo bills ornaments search terms

buffalo bills ornaments37K/yr -17.2%0.4% conv.
buffalo bills christmas ornament26K/yr +2.7%0.0% conv.
buffalo bills christmas14K/yr +46.1%0.4% conv.
buffalo bills ornaments for christmas tree12K/yr +56.0%0.5% conv.
buffalo bills ornament23K/yr -27.8%0.0% conv.
buffalo bills christmas ornaments6K/yr +6.8%0.0% conv.
buffalo bills christmas tree6K/yr -24.6%1.2% conv.
buffalo bills christmas decorations9K/yr -14.0%0.0% conv.
josh allen ornament6K/yr +17.0%0.0% conv.
bills ornaments6K/yr +45.8%0.0% conv.

All search terms

Top buffalo bills ornaments products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Allen Christmas Ornaments Josh Home Decoration - Birthday Christmas Thanksgiving Day Gifts for Football Fans

Generic$16.964.8★44 rev

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit

Lokai$23.784.6★2,452 rev

Buffalo Fans Be Good Do Good God Bless - Xmas Keepsake Gift Ceramic Ornament (Round 1 Side)

Generic$10.995.0★1 rev

FOCO Buffalo Bills NFL Smores Mug Ornament

FOCO$15.334.8★1,420 rev

NFL Buffalo Bills Ceramic Christmas Trees that Light Up | 8 LED Vintage Christmas Tree | Officially Licensed Team Logo | Christmas Tabletop Decorations for Home

Team Sports America$48.724.4★130 rev

Newest

by launch date

12 Pcs Football Wooden Ornament Game Day Helmet Touch Down Hanging Ornament Red and Blue Ornament for Football Players Coaches Fans Sports Themed Party Home Decoration

AKAIXI$9.3722 rev

9mo ago

Buffalo Fans Be Good Do Good God Bless - Xmas Keepsake Gift Ceramic Ornament (Round 1 Side)

Generic$10.991 rev

10mo ago

Allen Christmas Ornaments Josh Home Decoration - Birthday Christmas Thanksgiving Day Gifts for Football Fans

Generic$16.9644 rev

2y ago

NFL Buffalo Bills Ceramic Christmas Trees that Light Up | 8 LED Vintage Christmas Tree | Officially Licensed Team Logo | Christmas Tabletop Decorations for Home

Team Sports America$48.72130 rev

3y ago

FOCO Buffalo Bills NFL Smores Mug Ornament

FOCO$15.331,420 rev

4y ago

What buyers say about buffalo bills ornaments

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Great value for the money”

Gifting Purpose50%

“Favorite gift for 17 year old Bills fan”

Top return reasons

Advertised Vs Actual Product50%

Size-Overall50%

Common questions

Is buffalo bills ornaments profitable to sell on Amazon United States?: The niche generates $100K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (34/100).
How competitive is the buffalo bills ornaments niche?: 5 brands and 8 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
When does demand for buffalo bills ornaments peak?: Demand peaks in Nov–Dec; the busiest month runs 270.8× the quietest.
What does it cost to enter the buffalo bills ornaments niche?: Listings span $9.37–$48.72; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.