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Buffalo Bills Mug

Fail

The top 5 brands take 96% of clicks, so Buffalo Bills Mug is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$76K/yr74K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
44%top-5 click share · 8 brands · 7 sellers

Flapen Score

Buffalo Bills Mug against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Mug is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Mug market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Mug 74K times last year and spent an estimated $76K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
5.0%
Market size, estimated
$76Ka year
Peak month
December15.1× the quietest month
Top search term
buffalo bills coffee mug28K searches a year

02 · Price

A sale here is worth $20.62.

Listings sell for $20.62 on average, from $12.57 to $34.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.62 that is $0 to $2K a year per listing.

Average price
$20.62inside the $15 to $100 sweet spot
Price range
$12.57–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #140 within Home & Kitchen. It carries 827 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
25.4%
Average rank
#140in Home & Kitchen
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
827per listing
Listings tracked
28

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Buffalo Bills Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

2%

  • Brand 155%
  • Brand 224%
  • Brand 38%
  • Brand 46%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Buffalo Bills Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 15.1×

Search terms

Top Buffalo Bills Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo bills coffee mug28K/yr
  • buffalo bills mug25K/yr
  • bills mug7K/yr
  • buffalo bills coffee cup7K/yr
  • bills coffee mug7K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Mug

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“Not as nice as the photo”
A buyer, on “Advertised Vs Actual Product”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Buffalo Bills Mug questions

Answered from the same tracked data.