buffalo bills mug
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$12.57–$34.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good826.96avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 74K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, buffalo bills mug is a $76K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
buffalo bills mug market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #140
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 82%
- Out of stock
- 25.4%
- Avg brand age
- 68 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
2%
- Rico Industries55%
- The Memory Company24%
- Boelter Brands8%
- FANMATS6%
- Tervis2%
- FOCO2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -5.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 15.1×
Top buffalo bills mug search terms
- buffalo bills coffee mug28K/yr
- buffalo bills mug25K/yr
- bills mug7K/yr
- buffalo bills coffee cup7K/yr
- bills coffee mug7K/yr
Top buffalo bills mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rico Industries NFL Football Buffalo Bills Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks
Rico Industries$16.284.8★1,263 rev
Rico Industries NFL Football Buffalo Bills Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug
Rico Industries$16.354.8★3,357 rev
The Memory Company Officially Licensed 15oz Team Spirit Mug Buffalo Bills
The Memory Company$14.864.8★165 rev
NFL Sculpted Coffee Mug 14 Ounces Buffalo Bills
Boelter Brands$29.744.7★1,064 rev
Rico Industries NFL Football Buffalo Bills Billieve 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.304.9★145 rev
Newest
by launch dateRico Industries NFL Football Buffalo Bills Billieve 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.30145 rev
Rico Industries NFL Football Buffalo Bills Mom-Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$17.74185 rev
Simple Modern Officially Licensed NFL Buffalo Bills 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Buffalo Bills
Simple Modern$27.28812 rev
Rico Industries NFL Football Buffalo Bills 18oz Soft Touch Easy Grip Tumbler
Rico Industries$27.411,354 rev
Rico Industries NFL Football Buffalo Bills Sage 16oz Ceramic Taper Mug
Rico Industries$18.05145 rev
Trending
90-day click momentum
FANMATS NFL Buffalo Bills 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
FANMATS$23.164.7★
The Memory Company | Licensed NFL 15oz Lineup Mug Buffalo Bills
The Memory Company$18.284.9★
Rico Industries NFL Football Buffalo Bills Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$12.574.8★
The Memory Company Officially Licensed 15oz Team Spirit Mug Buffalo Bills
The Memory Company$14.864.8★
Rico Industries NFL Football Buffalo Bills Mom-Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$17.744.9★
What buyers say about buffalo bills mug
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Beautiful color”
“A very nice size coffee mug and reasonably priced”
“Classy look”
“Very sturdy with a really nice finish”
“Long lasting and durable”
“Its still just like new”
“A very nice size coffee mug and reasonably priced”
“The design is exactly what it says it is”
What buyers complain about
“Not as nice as the photo”
“THE RED COLOR BLEEDS WHEN WASHED”
“A little pricey for a cup”
Top return reasons
Common questions
- Is buffalo bills mug profitable to sell on Amazon United States?
- The niche generates $76K/yr across 28 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the buffalo bills mug niche?
- 8 brands and 7 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in buffalo bills mug?
- Top complaints mined from reviews: Advertised Vs Actual Product, Color, Value For Money. The return rate is 1.4%.
- When does demand for buffalo bills mug peak?
- Demand peaks in Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the buffalo bills mug niche?
- Listings span $12.57–$34.99; the average listing price is $20.62 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.