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50

buffalo bills kids

Worth a look

Shows a sweet-spot price point ($21.72 avg), but soft demand (-28.2% this quarter) keeps it on the watch list.

Market size 37Growth 11Conversion 40Competition 91Returns 58Price range 74Avg price 92Brand share 62Review moat 46Quality gap 23

Avg price

Great$21.72

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Good$5.28–$120.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay1,855.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$186K

$186K/yr · 270K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, buffalo bills kids is a $186K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

buffalo bills kids market data

Units sold / yr
10K–13K
avg 0–100/product
Revenue / yr
$217K–$272K
units × avg price
Conversion rate
3.2%
Avg BSR
#12,130
Page quality
0%
Prime
93%
Sponsored
66%
Out of stock
30.4%
Avg brand age
53 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

31

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

24%

Top 20: 51%

Open market

27%

  • For Bare Feet42%
  • Outerstuff7%
  • MapofBeauty7%
  • FOCO5%
  • Junk Food5%
  • Masterpieces5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.9×

Top buffalo bills kids search terms

  • buffalo bills kids47K/yr
  • buffalo bills socks49K/yr
  • buffalo bills toys15K/yr
  • buffalo bills kids gifts12K/yr
  • buffalo bills youth16K/yr
  • kids buffalo bills12K/yr
  • buffalo bills socks men11K/yr
  • bills socks17K/yr
  • buffalo bills kids apparel32K/yr
  • boys buffalo bills shirt5K/yr
All search terms

Top buffalo bills kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$7K6%$11K8%$15K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about buffalo bills kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Very well made”

Size-Overall13%

“Great fit”

Color10%

“the colors were super vibrant”

Brightness/Shine/Glow8%

“Adjustable brightness”

Fun/Entertainment Experience6%

“Most importantly, it creates fun family time”

Comfort-Overall6%

“Comfortable”

Warmth5%

“They feel warm without being too thick and bulky”

Advertised Vs Actual Product5%

“As advertised”

Soft Feel4%

“The socks are a soft”

Gifting Purpose4%

“Cute gift”

What buyers complain about

Size-Overall22%

“they are very narrow”

Quality-Overall11%

“Feels cheap and small for the price”

Print Quality9%

“Nobody saw the huge creases on the print”

Material Quality7%

“The material is awful”

Value For Money7%

“a bit cheap”

Thickness6%

“Thicker than I thought they would be”

Durability5%

“Cheap and didnt last”

Stitch/Finish/Polish5%

“Poorly made stitching”

Storage Capacity5%

“it doesn't come with a tin to store block in when not in use”

Machine Wash Suitability5%

“after the first wash the back of the socks frayed from top to bottom where the letters are”

Top return reasons

Size-Overall66%
Advertised Vs Actual Product8%
Value For Money3%
Material Quality2%
Thin2%
Product Condition2%
Gifting Purpose2%
Inflation/Deflation1%
Neck Fit1%
Adhesion/Stickiness1%

Common questions

Is buffalo bills kids profitable to sell on Amazon United States?
The niche generates $186K/yr across 88 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the buffalo bills kids niche?
28 brands and 31 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in buffalo bills kids?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Print Quality. The return rate is 2.7%.
When does demand for buffalo bills kids peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 18.9× the quietest.
What does it cost to enter the buffalo bills kids niche?
Listings span $5.28–$120.04; the average listing price is $21.72 (sweet spot $15–$100). The average incumbent carries 1,856 reviews — the moat a new listing must climb.