Buffalo Bills Hat

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months

581K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

1.6%

Market size, estimated

$260Ka year

Peak month

December8.8× the quietest month

Top search term

buffalo bills hat297K searches a year

Listings sell for $28.88 on average, from $10.49 to $44.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $28.88 that is $3K to $7K a year per listing.

Average price

$28.88inside the $15 to $100 sweet spot

Price range

$10.49–$44.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.5%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 34.8% of listings are out of stock. The average listing ranks #2,526 within Clothing Accessories. It carries 1,499 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

91%

Out of stock, average day

34.8%

Average rank

#2,526in Clothing Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,499per listing

Listings tracked

35

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months