buffalo bills hat
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.88avg listing price — sweet spot $15–$100
Price range
Great$10.49–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,498.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$260K$260K/yr · 581K searches
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, buffalo bills hat is a $260K/yr Amazon United States market (581K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
buffalo bills hat market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $289K–$361K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #2,526
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 40%
- Out of stock
- 34.8%
- Avg brand age
- 56 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
27
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
12%
- New Era43%
- Generic17%
- Terojnkl9%
- Kneenow7%
- FOCO7%
- Carhartt5%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
Top buffalo bills hat search terms
- buffalo bills hat297K/yr
- bills hat93K/yr
- buffalo bills hats for men34K/yr
- buffalo bills hats38K/yr
- buffalo bills trucker hat10K/yr
- buffalo bills cap10K/yr
- buffalo bills fitted hat8K/yr
- bills hats for men7K/yr
- buffalo bills baseball cap7K/yr
- black buffalo bills hat8K/yr
Top buffalo bills hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)
New Era$37.094.8★948 rev
Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap
Terojnkl$20.344.6★572 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)
New Era$39.034.8★368 rev
3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts
Generic$16.543.9★77 rev
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Buffalo Bills)
New Era$39.694.7★529 rev
Newest
by launch date
New Era Mens Black Buffalo Bills Apex 9FORTY Adjustable Hat
New Era$36.103 rev
47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Buffalo Bills - Blue Buffalo Bills)
47$38.5913 rev
Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans
Generic$10.4977 rev
3D Embroidered Upside Down City Baseball Hat Adjustable Football Hat for Men Women Game Day Apparel Gifts
Generic$16.5477 rev
Vintage Hats for Men Women Adjustable Embroidered City Hat Cotton Baseball Cap Gifts for Football Buffalo Hat
Generic$13.8420 rev
Trending
90-day click momentumEmbroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans
Generic$10.493.9★
New Era Mens Black Buffalo Bills Apex 9FORTY Adjustable Hat
New Era$36.105.0★
47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Buffalo Bills - Blue Buffalo Bills)
47$38.594.3★
Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA
Carhartt$19.944.7★
Vintage Hats for Men Women Adjustable Embroidered City Hat Cotton Baseball Cap Gifts for Football Buffalo Hat
Generic$13.844.1★
What buyers say about buffalo bills hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality and stays in place”
“so the hat has a super comfy fit”
“comfortable”
“Warm, sized-well, really cute hat”
“soft”
“As expected”
“Comfortable and good ventilation”
“Good colors”
“Very sharp looking hat”
“This was a gift”
What buyers complain about
“Doesn't fit as well as i thought will not buy any more”
“Disappointed in the hat quality”
“Its all smashed and wrinkled”
“color was darker than expected”
“Bad design”
Top return reasons
Common questions
- Is buffalo bills hat profitable to sell on Amazon United States?
- The niche generates $260K/yr across 35 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +17.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the buffalo bills hat niche?
- 13 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in buffalo bills hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 3.5%.
- When does demand for buffalo bills hat peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.8× the quietest.
- What does it cost to enter the buffalo bills hat niche?
- Listings span $10.49–$44.64; the average listing price is $28.88 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.