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Buffalo Bills Dog Collar

Fail

The top 5 brands take 98% of clicks, so Buffalo Bills Dog Collar is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$26K/yr49K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
43%top-5 click share · 6 brands · 27 sellers

Flapen Score

Buffalo Bills Dog Collar against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Dog Collar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Dog Collar market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Dog Collar 49K times last year and spent an estimated $26K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
3.6%
Market size, estimated
$26Ka year
Top search term
buffalo bills dog14K searches a year

02 · Price

A sale here is worth $14.95.

Listings sell for $14.95 on average, from $7.39 to $36.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.95 that is $0 to $1K a year per listing.

Average price
$14.95under the $15 to $100 sweet spot
Price range
$7.39–$36.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #375 within Pet Gear. It carries 1,476 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
6.2%
Average rank
#375in Pet Gear
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,476per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Buffalo Bills Dog Collar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

27

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 97%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Buffalo Bills Dog Collar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 11.7× · 10 of 12 months tracked

Search terms

Top Buffalo Bills Dog Collar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo bills dog14K/yr
  • buffalo bills stuffed animal13K/yr
  • buffalo bills dog toy9K/yr
  • buffalo bills plush6K/yr
  • buffalo bills squishmallow3K/yr
  • buffalo bills dog sweater4K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Dog Collar

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Size-Overall”
3.7%of orders come back
“A bit big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Buffalo Bills Dog Collar questions

Answered from the same tracked data.