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Buffalo Bills Blanket

Fail

Demand is soft, at -19.8% this quarter, so Buffalo Bills Blanket is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$94K/yr175K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
60%top-5 click share · 8 brands · 14 sellers

Flapen Score

Buffalo Bills Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills Blanket is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Bills Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Buffalo Bills Blanket 175K times last year and spent an estimated $94K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
1.6%
Market size, estimated
$94Ka year
Peak month
December20.1× the quietest month
Top search term
buffalo bills blanket109K searches a year

02 · Price

A sale here is worth $34.49.

Listings sell for $34.49 on average, from $18.94 to $89.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $34.49 that is $3K to $9K a year per listing.

Average price
$34.49inside the $15 to $100 sweet spot
Price range
$18.94–$89.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #1,745 within Home & Kitchen. It carries 3,320 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
30.1%
Average rank
#1,745in Home & Kitchen
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
3,320per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Buffalo Bills Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • Brand 143%
  • Brand 233%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 4%)

Demand

Buffalo Bills Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 20.1×

Search terms

Top Buffalo Bills Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buffalo bills blanket109K/yr
  • bills blanket27K/yr
  • buffalo bills blankets and throws16K/yr
  • buffalo bills throw blanket13K/yr
  • josh allen blanket6K/yr
  • buffalo bills fleece blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Buffalo Bills Blanket

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
28%of negative reviews mention “Thickness”
1.9%of orders come back
“VERY THIN”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Buffalo Bills Blanket questions

Answered from the same tracked data.