buffalo bills blanket
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.49avg listing price — sweet spot $15–$100
Price range
Incredible$18.94–$89.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,320.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 175K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, buffalo bills blanket is a $94K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
buffalo bills blanket market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $172K–$207K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #1,745
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 30.1%
- Avg brand age
- 55 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
4%
- FOCO43%
- DKEAQZ33%
- Northwest8%
- Littlearth5%
- Generic4%
- Striped hgdn4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 20.1×
Top buffalo bills blanket search terms
- buffalo bills blanket109K/yr
- bills blanket27K/yr
- buffalo bills blankets and throws16K/yr
- buffalo bills throw blanket13K/yr
- josh allen blanket6K/yr
- buffalo bills fleece blanket5K/yr
Top buffalo bills blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKEAQZ Football Gifts for Men Women Gifts for Team Fans Sports Football Blanket for Fans Blue Football Style Blanket for Sofa Bed Chair 60x50
DKEAQZ$26.404.1★75 rev
FOCO Buffalo Bills NFL Big Logo Cloud Sherpa Blanket
FOCO$50.214.8★895 rev
FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Buffalo Bills
FOCO$26.944.3★466 rev
FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.743.6★45 rev
FOCO Buffalo Bills NFL Supreme Slumber Plush Throw
FOCO$28.254.3★308 rev
Newest
by launch date
Allenjoy Buffalo American Football Blue Passion Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable
Allenjoy$25.180 rev
FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.7445 rev
Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Blue
Generic$29.94359 rev
DCJRH Original American Football Series: Buffalo Throw Blanket (L50 xW40) Bold 3D Effect Use Throw for Outdoor Travel Vacation Nap and Relaxation or Game Day for Fans
DCJRH$29.868 rev
DKEAQZ Football Gifts for Men Women Gifts for Team Fans Sports Football Blanket for Fans Blue Football Style Blanket for Sofa Bed Chair 50x40
DKEAQZ$23.3975 rev
Trending
90-day click momentumAllenjoy Buffalo American Football Blue Passion Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Men Teens Fans Brother Son Washable
Allenjoy$25.180.0★
Littlearth NFL Buffalo Bills Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$36.374.6★
FOCO NFL Buffalo Bills 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$31.743.6★
DCJRH Original American Football Series: Buffalo Throw Blanket (L50 xW40) Bold 3D Effect Use Throw for Outdoor Travel Vacation Nap and Relaxation or Game Day for Fans
DCJRH$29.865.0★
FOCO Buffalo Bills NFL Team Color Wordmark Weighted Blanket
FOCO$89.234.8★
What buyers say about buffalo bills blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and durable”
“Quality item”
“great size”
“colorful,”
“It is perfect for those cold NY nights”
“Durable great looking and soft”
“Great towel and very soft and absorbent”
“Dries very good”
“Husband loved nice and comfy”
“the design is great for a Bills fan”
What buyers complain about
“VERY THIN”
“overly priced”
“Cheap material not worth the money”
“not wonderfully made”
“They shed”
“Very thin”
“Horrible quality, not as pictured AT ALL and the color is so faded you can barely see the print”
“Not as pictured - beware”
“Very small and thin”
“Not really a blanket for warmth”
Top return reasons
Common questions
- Is buffalo bills blanket profitable to sell on Amazon United States?
- The niche generates $94K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (40/100).
- How competitive is the buffalo bills blanket niche?
- 8 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in buffalo bills blanket?
- Top complaints mined from reviews: Thickness, Value For Money, Material Quality. The return rate is 1.9%.
- When does demand for buffalo bills blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 20.1× the quietest.
- What does it cost to enter the buffalo bills blanket niche?
- Listings span $18.94–$89.23; the average listing price is $34.49 (sweet spot $15–$100). The average incumbent carries 3,320 reviews — the moat a new listing must climb.