Is buffalo bills profitable to sell on Amazon United States?

The niche generates $2.3M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).

How competitive is the buffalo bills niche?

7 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in buffalo bills?

Top complaints mined from reviews: Value For Money, Material Quality, Quality-Overall. The return rate is 1.6%.

When does demand for buffalo bills peak?

Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 19.4× the quietest.

What does it cost to enter the buffalo bills niche?

Listings span $8.33–$120.04; the average listing price is $44.63 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.

buffalo bills

Skip it

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$2.3M

$2.3M/yr · 2.9M searches

Avg price

Incredible$44.63

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$8.33–$120.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,237.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, buffalo bills is a $2.3M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

buffalo bills market data

Units sold / yr: 50K–60K; avg 250–500/product
Revenue / yr: $2.2M–$2.7M; units × avg price
Conversion rate: 1.8%
Avg BSR: #46
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 14.4%
Avg brand age: 52 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

NFL PRO LINE55%
Lokai12%
BNBIDEN9%
Northwest8%
New Era7%
Rico Industries6%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 19.4×

Open Trend

Top buffalo bills search terms

buffalo bills1.7M/yr +18.1%0.4% conv.
buffalo bills merch108K/yr +153.3%0.7% conv.
bills269K/yr -25.3%0.4% conv.
buffalo bills gifts290K/yr -47.1%0.5% conv.
bills merch206K/yr -36.2%0.7% conv.
buffalo bills decor60K/yr +14.4%0.2% conv.
buffalo bills beach towel9K/yr +72.4%4.4% conv.
buffalo bills gifts for men36K/yr +26.1%0.5% conv.
buffalo bills accessories38K/yr +35.4%0.3% conv.
buffalo bill19K/yr +18.5%0.1% conv.

All search terms

Top buffalo bills products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey

NFL PRO LINE$120.044.6★903 rev

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit

Lokai$23.784.6★2,452 rev

Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys

BNBIDEN$30.994.8★184 rev

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)

New Era$39.034.8★368 rev

NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey

NFL PRO LINE$114.474.6★903 rev

Newest

by launch date

Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys

BNBIDEN$30.99184 rev

8mo ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)

New Era$39.03368 rev

2y ago

Rico Industries NFL Football Buffalo Bills Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera

Rico Industries$8.331,662 rev

3y ago

Rico Industries NFL Football Buffalo Bills Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks

Rico Industries$16.281,263 rev

3y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit

Lokai$23.782,452 rev

4y ago

What buyers say about buffalo bills

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Adjustable brightness”

Size-Overall18%

“great size”

Color16%

“Very cute, colors were perfect”

Quality-Overall15%

“Very nice high quality hat”

Advertised Vs Actual Product9%

“is as described”

Soft Feel4%

“Large and soft”

Design-Overall4%

“Looks good and works”

Durability3%

“Good value and looks to be durable nice size too”

Value For Money2%

“A very nice size coffee mug and reasonably priced”

Gifting Purpose2%

“Was a gift”

What buyers complain about

Value For Money30%

“a bit cheap”

Material Quality20%

“This towel is a very thin, flimsy fabric, and feels very cheap”

Quality-Overall20%

“Feels cheap and small for the price”

Thickness10%

“Very thin”

Size-Overall5%

“Smaller than appeared”

Top return reasons

Size-Overall57%

Thin11%

Advertised Vs Actual Product5%

Material Quality5%

Value For Money4%

Quality-Overall2%

Scratch Resistance2%

Functionality-Overall2%

Stitch/Finish/Polish1%

Maintenance And Repair1%

Common questions

Is buffalo bills profitable to sell on Amazon United States?: The niche generates $2.3M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (48/100).
How competitive is the buffalo bills niche?: 7 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in buffalo bills?: Top complaints mined from reviews: Value For Money, Material Quality, Quality-Overall. The return rate is 1.6%.
When does demand for buffalo bills peak?: Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 19.4× the quietest.
What does it cost to enter the buffalo bills niche?: Listings span $8.33–$120.04; the average listing price is $44.63 (sweet spot $15–$100). The average incumbent carries 5,238 reviews — the moat a new listing must climb.