Buffalo Bills
FailThe top 5 products take 83% of clicks, so Buffalo Bills is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $2.3M/yr2.9M searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 12 sellers
Flapen Score
Buffalo Bills against its category
The dotted line is the Sports & Outdoors average. Past it, Buffalo Bills is stronger. Inside it, weaker.
Market
The Buffalo Bills market on Amazon at a glance
Shoppers on Amazon United States searched for Buffalo Bills 2.9M times last year and spent an estimated $2.3M. The top 5 brands take 91% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $2.3Ma year
- Peak month
- December19.4× the quietest month
- Top search term
- buffalo bills1.7M searches a year
02 · Price
A sale here is worth $44.63.
Listings sell for $44.63 on average, from $8.33 to $120.04. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $44.63 that is $11K to $22K a year per listing.
- Average price
- $44.63inside the $15 to $100 sweet spot
- Price range
- $8.33–$120.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$22K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #46 within Jerseys. It carries 5,238 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #46in Jerseys
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 5,238per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Buffalo Bills products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey
- Price
- $120.04
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.78
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 4y ago

Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
- Price
- $30.99
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 8mo ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey
- Price
- $114.47
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago
Trending
estimated 90-day click momentum
NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey
- Price
- $120.04
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.78
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 4y ago

NFL PRO LINE Mens Josh Allen Royal Buffalo Bills Team Player Jersey
- Price
- $114.47
- Rating
- 4.6/5
- Reviews
- 903
- Age
- 5y ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

Team Sports America NFL Buffalo Bills Grill Chef Aprons for Men and Women with Pockets Adjustable Straps Bottle Opener and Insulated Beverage Holder Cooking Kitchen Apron
- Price
- $32.69
- Rating
- 4.8/5
- Reviews
- 5,091
- Age
- 8y ago
Newest
by launch date
Buffalo Football Neon Signs Led Sign for Wall Decor Rugby Team Light Up Sign Suitable for Man Cave Office Bar Pub Wall Art Gifts for Teen Boys
- Price
- $30.99
- Rating
- 4.8/5
- Reviews
- 184
- Age
- 8mo ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Buffalo Bills)
- Price
- $39.03
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

Rico Industries NFL Football Buffalo Bills Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera
- Price
- $8.33
- Rating
- 4.7/5
- Reviews
- 1,662
- Age
- 3y ago

Rico Industries NFL Football Buffalo Bills Main 15oz Laser Engraved Matte Black Ceramic Bistro Mug - for Hot or Cold Drinks
- Price
- $16.28
- Rating
- 4.8/5
- Reviews
- 1,263
- Age
- 3y ago

Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Buffalo Bills Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
- Price
- $23.78
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
12
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
4%
- NFL PRO LINE55%
- Lokai12%
- BNBIDEN9%
- Northwest8%
- New Era7%
- Rico Industries6%
- Open — no brand owns it (1 brand, 4%)
Demand
Buffalo Bills search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 19.4×
Search terms
Top Buffalo Bills search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buffalo bills1.7M/yr
- buffalo bills merch108K/yr
- bills269K/yr
- buffalo bills gifts290K/yr
- bills merch206K/yr
- buffalo bills decor60K/yr
- buffalo bills beach towel9K/yr
- buffalo bills gifts for men36K/yr
- buffalo bills accessories38K/yr
- buffalo bill19K/yr
Reviews and returns
What reviews say buyers love and hate about Buffalo Bills
We read the reviews and the return reasons for every product selling here.
“a bit cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buffalo Bills questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









