Buck 112

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

1.8%

Market size, estimated

$334Ka year

Peak month

December7.4× the quietest month

Top search term

old timer pocket knives170K searches a year

Listings sell for $27.61 on average, from $6.78 to $71.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.61 that is $3K to $7K a year per listing.

Average price

$27.61inside the $15 to $100 sweet spot

Price range

$6.78–$71.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.1%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #480 within Knives & Tools. It carries 782 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

94%

Out of stock, average day

0.1%

Average rank

#480in Knives & Tools

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

782per listing

Listings tracked

79

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months