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51

buck 112

Worth a look

Shows a sweet-spot price point ($27.61 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 53Growth 20Conversion 23Competition 87Returns 92Price range 85Avg price 95Brand share 6Review moat 68Quality gap 27

Avg price

Incredible$27.61

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$6.78–$71.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good782

avg incumbent reviews — the moat a new listing must climb

Market size

Good$334K

$334K/yr · 661K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, buck 112 is a $334K/yr Amazon United States market (661K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

buck 112 market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$414K–$552K
units × avg price
Conversion rate
1.8%
Avg BSR
#480
Page quality
0%
Prime
94%
Sponsored
48%
Out of stock
0.1%
Avg brand age
55 months
Avg seller age
161 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

10 rising

Sellers

142

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

28%

Top 20: 62%

Open market

2%

  • Old Timer69%
  • Uncle Henry14%
  • Schrade10%
  • Imperial4%
  • Buck Knives1%
  • gajing1%
  • Open — no brand owns it (4 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -9.0% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×

Top buck 112 search terms

  • old timer pocket knives170K/yr
  • old timer knife91K/yr
  • schrade knives71K/yr
  • uncle henry knives42K/yr
  • old timer pocket knife32K/yr
  • old timer knives33K/yr
  • traditional pocket knife23K/yr
  • uncle henry pocket knives22K/yr
  • browning knife31K/yr
  • old timer25K/yr
All search terms

Top buck 112 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7K4%$13K6%$20K8%$27K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about buck 112

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness30%

“Stays sharp”

Quality-Overall20%

“Seems fair quality”

Value For Money10%

“Good price”

Size-Overall9%

“great size”

Advertised Vs Actual Product5%

“Exactly what I was looking for”

Grip3%

“good rubberized grip”

Design-Overall3%

“Brilliant design”

Durability2%

“They are extremely durable”

Ease Of Use2%

“easy to use”

Weight Light1%

“Decent for light duty”

What buyers complain about

Size-Overall21%

“The handle strap is too short”

Quality-Overall15%

“Unfortunately the negative reviews regarding poor quality control are true”

Ease Of Use8%

“Cant open”

Sharpness5%

“The big issue is the knife arrives quite dull”

Value For Money5%

“lower priced”

Durability2%

“Not even 3 months new and it has failed”

Handle Quality2%

“handle rivets”

Leather Quality2%

“it arrived without the leather sheath shown in the photos that accompany the item”

Functionality-Overall2%

“It does not work”

Hard Feel2%

“AUS-10 can made to be very hard”

Top return reasons

Size-Overall54%
Sharpness7%
Advertised Vs Actual Product5%
Ease Of Use5%
Defective Material/Parts4%
Quality-Overall4%
Handle Quality3%
Functionality-Overall2%
Weight Heavy2%
Color2%

Common questions

Is buck 112 profitable to sell on Amazon United States?
The niche generates $334K/yr across 79 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (51/100).
How competitive is the buck 112 niche?
10 brands and 142 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in buck 112?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.1%.
When does demand for buck 112 peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the buck 112 niche?
Listings span $6.78–$71.11; the average listing price is $27.61 (sweet spot $15–$100). The average incumbent carries 782 reviews — the moat a new listing must climb.