Is brumate cooler profitable to sell on Amazon United States?

The niche generates $57K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Skip it (30/100).

How competitive is the brumate cooler niche?

2 brands and 9 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in brumate cooler?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Color. The return rate is 2.6%.

When does demand for brumate cooler peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.

What does it cost to enter the brumate cooler niche?

Listings span $23.76–$398.55; the average listing price is $239.70 (sweet spot $15–$100). The average incumbent carries 3,397 reviews — the moat a new listing must climb.

brumate cooler

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Great+97.3%

90-day search growth — must beat 0% to launch

Returns

Good2.6%

return rate — above 5% kills the launch gate

Avg price

Okay$239.70

avg listing price — sweet spot $15–$100

Review moat

Okay3,396.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$23.76–$398.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$57K

$57K/yr · 88K searches

Competition

Bad88%

top-5 click share — a locked-up shelf

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, brumate cooler is a $57K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

brumate cooler market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $24K–$60K; units × avg price
Conversion rate: 0.3%
Avg BSR: #233
Page quality: 0%
Prime: 33%
Sponsored: 44%
Out of stock: 20.5%
Avg brand age: 38 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

BrüMate93%
Ninja7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +97.3% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.8×

Open Trend

Top brumate cooler search terms

brumate cooler81K/yr +106.4%0.1% conv.
brumate ice chest3K/yr +34.7%0.2% conv.
brumate cooler with tap3K/yr -6.6%0.0% conv.
brumate cooler with drink dispenser881/yr +69.5%0.0% conv.

All search terms

Top brumate cooler products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 55qt (Neon Pink)

BrüMate$398.554.5★134 rev

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 35qt (Lilac Dusk)

BrüMate$297.594.5★134 rev

BrMate MagPack 12 Can Insulated Soft Cooler | Leakproof Zipperless Magnetic Seal 48+ Hour Ice Retention

BrüMate$148.964.7★26 rev

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 35qt (Neon Pink)

BrüMate$298.094.5★134 rev

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 35qt (Charcoal)

BrüMate$298.204.5★134 rev

Newest

by launch date

BrMate Hopsulator Slim Can Cooler Insulated for 12oz Slim Cans | Skinny Can Insulated Stainless Steel Drink Holder for Hard Seltzer Beer Soda and Energy Drinks (Lilac Dusk)

BrüMate$23.7628,751 rev

5mo ago

Ninja$290.35581 rev

1y ago

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 55qt (Neon Pink)

BrüMate$398.55134 rev

1y ago

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 35qt (Lilac Dusk)

BrüMate$297.59134 rev

2y ago

BrMate BrTank Wheeled Hard Cooler with Built-in 3-Gallon Drink Dispenser Tank & Tap | 7+ Day Ice Retention | Perfect for Beach Tailgating Camping Sports Games & More | 35qt (Neon Pink)

BrüMate$298.09134 rev

2y ago

What buyers say about brumate cooler

What buyers praise and complain about, mined from review topics.

What buyers love

Heating13%

“Awesome cooler”

Value For Money10%

“Great investment”

Design-Overall8%

“nicely built”

Ease Of Use8%

“USEFULNESS”

Quality-Overall7%

“I think you get a real quality product for the price point”

Strength7%

“This cooler is great very solid lots of room”

Durability5%

“It is real durable”

Gifting Purpose4%

“And, I gave him a great birthday gift”

Storage Capacity4%

“had enough space for one person in the back”

Color3%

“Good color”

What buyers complain about

Size-Overall16%

“Its obviously huge”

Leak-Proof12%

“The drain plug keeps dripping”

Color9%

“Gave it 2 stars only because its the wrong color”

Ease Of Use9%

“Does not pull easily”

Weight Heavy5%

“Its heavy- ya all coolers are”

Heating5%

“hate the warm swill you get at the end of the can”

Durability3%

“ITS OK BUT NOT LASTING A DAY”

Handle Quality3%

“Just wish the handles folded down”

Value For Money1%

“these things arent cheap”

Instructions/User Manual/Troubleshooting1%

“So did I not follow directions”

Top return reasons

Size-Overall59%

Weight Heavy15%

Value For Money6%

Color6%

Advertised Vs Actual Product3%

Storage Capacity3%

Ease Of Use2%

Scratch Resistance1%

Functionality-Overall1%

Product Condition1%

Common questions

Is brumate cooler profitable to sell on Amazon United States?: The niche generates $57K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +97.3%. Flapen's verdict: Skip it (30/100).
How competitive is the brumate cooler niche?: 2 brands and 9 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in brumate cooler?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Color. The return rate is 2.6%.
When does demand for brumate cooler peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.8× the quietest.
What does it cost to enter the brumate cooler niche?: Listings span $23.76–$398.55; the average listing price is $239.70 (sweet spot $15–$100). The average incumbent carries 3,397 reviews — the moat a new listing must climb.