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Bruins Jersey

Fail

Shoppers spend an estimated $0 a year here, so Bruins Jersey is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$0/yr161K searches / yr
90-day growth
-63.1%search demand this quarter
Competition
31%top-5 click share · 25 brands · 39 sellers

Flapen Score

Bruins Jersey against its category

The dotted line is the Sports & Outdoors average. Past it, Bruins Jersey is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bruins Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Bruins Jersey 161K times last year and spent an estimated $0. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-63.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October15.2× the quietest month
Top search term
bruins jersey75K searches a year

02 · Price

A sale here is worth $40.50.

Listings sell for $40.50 on average, from $23.64 to $114.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.50 that is $0 to $4K a year per listing.

Average price
$40.50inside the $15 to $100 sweet spot
Price range
$23.64–$114.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #6,450 within Jerseys. It carries 225 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
86%
Out of stock, average day
22.3%
Average rank
#6,450in Jerseys
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
225per listing
Listings tracked
65

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Bruins Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

39

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

31%

Top 20: 67%

Open market

39%

  • Brand 118%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Bruins Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Bruins Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bruins jersey75K/yr
  • boston bruins jersey55K/yr
  • bruins jersey mens5K/yr
  • boston hockey jersey10K/yr
  • kids bruins jersey5K/yr
  • bruins hockey jersey6K/yr
  • youth bruins jersey4K/yr
  • bruins jerseys1K/yr

Reviews and returns

What reviews say buyers love and hate about Bruins Jersey

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
13.5%of orders come back
“It does fit a bit oversized as well”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bruins Jersey questions

Answered from the same tracked data.