Is broadheads profitable to sell on Amazon United States?

The niche generates $475K/yr across 74 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (65/100).

How competitive is the broadheads niche?

33 brands and 158 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in broadheads?

Top complaints mined from reviews: Sharpness, Quality-Overall, Value For Money. The return rate is 1.3%.

When does demand for broadheads peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 11.3× the quietest.

What does it cost to enter the broadheads niche?

Listings span $11.54–$80.57; the average listing price is $34.47 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.

broadheads

Worth a look

Shows a sweet-spot price point ($34.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$34.47

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$11.54–$80.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good554.34

avg incumbent reviews — the moat a new listing must climb

Market size

Good$475K

$475K/yr · 1.3M searches

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, broadheads is a $475K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 65/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

broadheads market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $862K–$1.0M; units × avg price
Conversion rate: 1.1%
Avg BSR: #133
Page quality: 0%
Prime: 92%
Sponsored: 72%
Out of stock: 2.8%
Avg brand age: 76 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

158

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

24%

Top 20: 59%

Open market

37%

G5 Outdoors34%
RAGE13%
BLOODSPORT5%
KEAUP4%
AC Allen4%
Ramcat4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.9% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 11.3×

Open Trend

Top broadheads search terms

broadheads231K/yr +19.5%0.5% conv.
broadheads 100 grain186K/yr +10.1%0.8% conv.
crossbow broadheads185K/yr -6.2%0.7% conv.
broadhead57K/yr +12.8%0.3% conv.
archery broadheads51K/yr -1.0%0.4% conv.
rage broadheads 100 grain96K/yr +49.1%1.0% conv.
g5 megameat broadhead 100 grain80K/yr +84.1%1.7% conv.
100 grain broadheads73K/yr +39.6%0.9% conv.
125 grain broadheads46K/yr +24.1%0.3% conv.
crossbow broadheads 100 grain44K/yr +101.9%0.9% conv.

All search terms

Top broadheads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G5 Outdoors Montec Crossbow Broadheads (3-Pack) 100 Grain

G5 Outdoors$33.354.7★304 rev

G5 Outdoors Deadmeat 100% Steel Expandable Standard Broadhead (3 Pack + Practice Tip) (Made in The USA)

G5 Outdoors$55.304.7★316 rev

KEAUP 6 Pack Hunting Broadhead 100 Grain 420 Stainless Steel Fixed Blade Broadhead Arrow Tips Archery Arrowhead for Crossbow and Compound Bow

KEAUP$23.744.6★548 rev

Bloodsport Gravedigger 4-Blade Hunting Hybrid Mechanical Broadhead with Cut-on-Contact Tip - 100 Grains | 1 Fixed 1.75 Mechanical Cutting Diameter | 3 Pack

BLOODSPORT$31.773.8★122 rev

Allen Company Titan Broadhead Box & Caddy - Holds 6 Broadheads with Closed Width Up to 1-3/8 - Outdoor Storage for Bow Compound Bow Crossbow Accessories - Gray/Orange

AC Allen$14.524.6★1,505 rev

Newest

by launch date

MCEG INC Crossbow Broadheads 100 to 125 Grain Adjustable 4 Fixed Blade Stainless Steel Hunting Tips Practice & Hunt Dual-Purpose 8-32 Universal Thread 3-Pack with Protective Case

MCEG.INC$21.1321 rev

7mo ago

ARCTIRA 12Pcs Hunting Broadheads with Solid Case 3 Fixed Blades for Crossbow Bolts and Compound Bow Arrows Portable Broad Heads Box Archery Arrowheads for Adults (Black 100 Grains)

ARCTIRA$15.0546 rev

9mo ago

G5 Outdoors$65.140 rev

9mo ago

SEVR Titanium 2.0 Hyrid Broadhead 100 Grain Pack of Four

SEVR$80.579 rev

1y ago

Bowmar Archery Beast Broadheads Worlds Fastest Deploying Broadhead Patented Technology Sharpest Penetrating Machanicals (100 Grain (2.3 Cut))

Bowmar Archery$60.43105 rev

2y ago

What buyers say about broadheads

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness20%

“Sharp and sturdy”

Quality-Overall17%

“Awesome quality”

Value For Money14%

“Worth the money”

Efficiency7%

“Worked great on my buck”

Advertised Vs Actual Product6%

“Exactly what I ordered”

Durability5%

“The construction seems durable”

Design-Overall4%

“The design also makes them easy to install”

Ease Of Use4%

“Very easy to use”

Material Quality2%

“The material seems very well made”

Weight Light2%

“not be too heavy”

What buyers complain about

Sharpness14%

“Not as sharp as other brands”

Quality-Overall14%

“Severe Quality Control Issues”

Value For Money6%

“My only complaints are the price”

Size-Overall5%

“At first, thought the threaded end was too small to screw correctly in to bolt”

Ease Of Use4%

“Had issue with deployment”

Durability4%

“Some have criticized the durability of mechanicals”

Advertised Vs Actual Product4%

“False advertising”

Stretchability/Expandability/Elasticity3%

“it didnt expand”

Shape/Style3%

“Don't stay form”

Range3%

“Keeps dropping em within 50 yards”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product16%

Sharpness9%

Value For Money8%

Compatibility-Overall7%

Quality-Overall5%

Defective Material/Parts5%

Weight Heavy4%

Functionality-Overall4%

Cutting/Trimming2%

Common questions

Is broadheads profitable to sell on Amazon United States?: The niche generates $475K/yr across 74 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (65/100).
How competitive is the broadheads niche?: 33 brands and 158 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in broadheads?: Top complaints mined from reviews: Sharpness, Quality-Overall, Value For Money. The return rate is 1.3%.
When does demand for broadheads peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 11.3× the quietest.
What does it cost to enter the broadheads niche?: Listings span $11.54–$80.57; the average listing price is $34.47 (sweet spot $15–$100). The average incumbent carries 554 reviews — the moat a new listing must climb.