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Broadheads

Pass

Broadheads scores 65 out of 100, a Pass. Shoppers spend an estimated $475K a year here, search demand grew +20.9% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 8,101 Sports & Outdoors niches · +18 vs the category median of 47
Market size
$475K/yr1.3M searches / yr
90-day growth
+20.9%search demand this quarter
Competition
24%top-5 click share · 33 brands · 158 sellers

Flapen Score

Broadheads against its category

The dotted line is the Sports & Outdoors average. Past it, Broadheads is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broadheads market on Amazon at a glance

Shoppers on Amazon United States searched for Broadheads 1.3M times last year and spent an estimated $475K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
1.1%
Market size, estimated
$475Ka year
Peak month
October11.3× the quietest month
Top search term
broadheads231K searches a year

02 · Price

A sale here is worth $34.47.

Listings sell for $34.47 on average, from $11.54 to $80.57. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $34.47 that is $9K to $17K a year per listing.

Average price
$34.47inside the $15 to $100 sweet spot
Price range
$11.54–$80.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Archery. It carries 554 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
2.8%
Average rank
#133in Archery
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
554per listing
Listings tracked
74

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Broadheads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

158

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

24%

Top 20: 59%

Open market

37%

  • Brand 134%
  • Brand 213%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Broadheads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 11.3×

Search terms

Top Broadheads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broadheads231K/yr
  • broadheads 100 grain186K/yr
  • crossbow broadheads185K/yr
  • broadhead57K/yr
  • archery broadheads51K/yr
  • rage broadheads 100 grain96K/yr
  • g5 megameat broadhead 100 grain80K/yr
  • 100 grain broadheads73K/yr
  • 125 grain broadheads46K/yr
  • crossbow broadheads 100 grain44K/yr

Reviews and returns

What reviews say buyers love and hate about Broadheads

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sharpness”
14%of negative reviews mention “Sharpness”
1.3%of orders come back
“Not as sharp as other brands”
A buyer, on “Sharpness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Broadheads questions

Answered from the same tracked data.