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Bright Football

Fail

Demand is soft, at -41.5% this quarter, so Bright Football is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$57K/yr44K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
67%top-5 click share · 10 brands · 27 sellers

Flapen Score

Bright Football against its category

The dotted line is the Sports & Outdoors average. Past it, Bright Football is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bright Football market on Amazon at a glance

Shoppers on Amazon United States searched for Bright Football 44K times last year and spent an estimated $57K. The top 5 brands take 85% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
4.1%
Market size, estimated
$57Ka year
Top search term
glow city football14K searches a year

02 · Price

A sale here is worth $31.86.

Listings sell for $31.86 on average, from $9.58 to $95.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $31.86 that is $8K to $16K a year per listing.

Average price
$31.86inside the $15 to $100 sweet spot
Price range
$9.58–$95.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Football. It carries 2,199 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Football
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,199per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bright Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Brand 142%
  • Brand 223%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Bright Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 19.8× · 8 of 12 months tracked

Search terms

Top Bright Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow city football14K/yr
  • glowcity football4K/yr
  • bright football17K/yr
  • bright ball3K/yr
  • holographic football3K/yr
  • bright sport football3K/yr

Reviews and returns

What reviews say buyers love and hate about Bright Football

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Tiny Balls”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bright Football questions

Answered from the same tracked data.