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Brewers Hat

Fail

The top 5 brands take 93% of clicks, so Brewers Hat is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$138K/yr192K searches / yr
90-day growth
+39.0%search demand this quarter
Competition
41%top-5 click share · 12 brands · 51 sellers

Flapen Score

Brewers Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Brewers Hat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brewers Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Brewers Hat 192K times last year and spent an estimated $138K. The top 5 brands take 93% of clicks. Demand peaks in Apr–Jun–Aug–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+39.0%
Conversion, latest week
2.3%
Market size, estimated
$138Ka year
Peak month
August4.3× the quietest month
Top search term
brewers hat74K searches a year

02 · Price

A sale here is worth $31.04.

Listings sell for $31.04 on average, from $15.07 to $39.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.04 that is $0 to $3K a year per listing.

Average price
$31.04inside the $15 to $100 sweet spot
Price range
$15.07–$39.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 24.0% of listings are out of stock. The average listing ranks #3,372 within Clothing Accessories. It carries 1,255 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
68%
Out of stock, average day
24.0%
Average rank
#3,372in Clothing Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,255per listing
Listings tracked
40

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Brewers Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

51

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

5%

  • Brand 166%
  • Brand 220%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 5%)

Demand

Brewers Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Aug, Oct · busiest ÷ quietest = 4.3×

Search terms

Top Brewers Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brewers hat74K/yr
  • milwaukee brewers hat75K/yr
  • brewers hats for men12K/yr
  • milwaukee brewers hats for men7K/yr
  • milwaukee brewers hats7K/yr
  • brewers hats5K/yr
  • brewers hat women4K/yr
  • brewer hat3K/yr
  • brewers baseball hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Brewers Hat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
3.7%of orders come back
“I am disappointed in the sizing”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brewers Hat questions

Answered from the same tracked data.