Breakfast Pan
PassBreakfast Pan scores 70 out of 100, a Pass. Shoppers spend an estimated $396K a year here, search demand grew +71.6% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 8,101 Sports & Outdoors niches · +23 vs the category median of 4770
- Market size
- $396K/yr184K searches / yr
- 90-day growth
- +71.6%search demand this quarter
- Competition
- 25%top-5 click share · 12 brands · 44 sellers
Flapen Score
Breakfast Pan against its category
The dotted line is the Sports & Outdoors average. Past it, Breakfast Pan is stronger. Inside it, weaker.
Market
The Breakfast Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Breakfast Pan 184K times last year and spent an estimated $396K. The top 5 brands take 95% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +71.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +71.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $396Ka year
- Top search term
- backpackers pantry meals35K searches a year
02 · Price
A sale here is worth $30.82.
Listings sell for $30.82 on average, from $6.99 to $127.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $30.82 that is $8K to $15K a year per listing.
- Average price
- $30.82inside the $15 to $100 sweet spot
- Price range
- $6.99–$127.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #71 within Camp Kitchen. It carries 1,665 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 5.6%
- Average rank
- #71in Camp Kitchen
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,665per listing
- Listings tracked
- 76
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Breakfast Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
44
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
25%
Top 20: 59%
Open market
4%
- Brand 149%
- Brand 233%
- Brand 310%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (6 brands, 4%)
Demand
Breakfast Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.2× · 10 of 12 months tracked
Search terms
Top Breakfast Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- backpackers pantry meals35K/yr
- backpackers pantry45K/yr
- mountain house breakfast19K/yr
- mountain house breakfast meals12K/yr
- mountain house breakfast skillet8K/yr
- heathers choice13K/yr
- backpacking breakfast7K/yr
- camping breakfast5K/yr
- gluten free backpacking meals6K/yr
- pinnacle foods6K/yr
Reviews and returns
What reviews say buyers love and hate about Breakfast Pan
We read the reviews and the return reasons for every product selling here.
“Also, quite expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breakfast Pan questions
Answered from the same tracked data.