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61

brass compass

Worth a look

Shows a sweet-spot price point ($27.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 54Conversion 35Competition 77Returns 78Price range 87Avg price 95Brand share 85Review moat 80Quality gap 50

Avg price

Incredible$27.69

avg listing price — sweet spot $15–$100

Price range

Great$7.18–$81.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Review moat

Great394.54

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$80K

$80K/yr · 103K searches

According to Flapen's Amazon United States niche tracking, brass compass is a $80K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

brass compass market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$69K–$83K
units × avg price
Conversion rate
2.8%
Avg BSR
#217
Page quality
0%
Prime
96%
Sponsored
96%
Out of stock
2.8%
Avg brand age
48 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

50

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

38%

Top 20: 75%

Open market

45%

  • THOR INSTRUMENTS21%
  • Brass Nautical12%
  • MAH7%
  • BAZROSS6%
  • OakiWay5%
  • US HANDICRAFTS5%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — +26.5% search growth over the last 90 days.
4K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Dec · busiest ÷ quietest = 2.3×

Top brass compass search terms

  • brass compass35K/yr
  • vintage compass20K/yr
  • compass gift13K/yr
  • nautical compass14K/yr
  • antique compass10K/yr
  • gold compass6K/yr
  • pocket watch compass5K/yr
All search terms

Top brass compass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about brass compass

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Beautiful quality”

Gifting Purpose9%

“Anniversary gift”

Value For Money9%

“Worth the buy”

Design-Overall9%

“I love the look and design”

Advertised Vs Actual Product6%

“Exactly what I wanted”

GPS3%

“quite useful as compasses go”

Ease Of Use2%

“Easy to use and accurate”

Durability2%

“The durability is great”

Size-Overall2%

“I really love the size”

Leather Quality1%

“The case is real leather”

What buyers complain about

Quality-Overall20%

“Quality is very shoddy”

Functionality-Overall13%

“Never actually worked”

Size-Overall8%

“Very big”

Value For Money6%

“overpriced”

Instructions/User Manual/Troubleshooting4%

“Bad directions”

Gifting Purpose4%

“The small box it came within is not one I would used if gifting”

Ease Of Use3%

“This compass doesnt allow use to open”

GPS2%

“the actual compass doesn't work correctly”

Design-Overall2%

“Beyond that it looked like something put together by a cheap side hustler”

Strength2%

“Flimsy and cheap”

Top return reasons

Functionality-Overall20%
Size-Overall13%
Quality-Overall12%
Defective Material/Parts7%
Advertised Vs Actual Product7%
Measurement/Reading Accuracy5%
Value For Money5%
Gifting Purpose3%
Color3%
Smell2%

Common questions

Is brass compass profitable to sell on Amazon United States?
The niche generates $80K/yr across 50 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the brass compass niche?
36 brands and 50 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in brass compass?
Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Size-Overall. The return rate is 1.8%.
When does demand for brass compass peak?
Demand peaks in May–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the brass compass niche?
Listings span $7.18–$81.09; the average listing price is $27.69 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.