Boy Scout Knife

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

2.1%

Market size, estimated

$70Ka year

Top search term

scout knife19K searches a year

Listings sell for $29.77 on average, from $7.60 to $45.04. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.77 that is $0 to $3K a year per listing.

Average price

$29.77inside the $15 to $100 sweet spot

Price range

$7.60–$45.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #529 within Knives & Tools. It carries 4,312 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

4.4%

Average rank

#529in Knives & Tools

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

4,312per listing

Listings tracked

41

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

64 months