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Bowflex Bench

Fail

The top 5 products take 95% of clicks, so Bowflex Bench is a Fail.

Flapen Score
28
28 / 100
Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 47
Market size
$45K/yr18K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
95%top-5 click share · 6 brands · 13 sellers

Flapen Score

Bowflex Bench against its category

The dotted line is the Sports & Outdoors average. Past it, Bowflex Bench is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bowflex Bench market on Amazon at a glance

Shoppers on Amazon United States searched for Bowflex Bench 18K times last year and spent an estimated $45K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
1.8%
Market size, estimated
$45Ka year
Peak month
December2.0× the quietest month
Top search term
bowflex bench15K searches a year

02 · Price

A sale here is worth $132.37.

Listings sell for $132.37 on average, from $77.80 to $342.51. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $132.37 that is $0 to $13K a year per listing.

Average price
$132.37above the $15 to $100 sweet spot
Price range
$77.80–$342.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #51 within Benches. It carries 7,044 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
3.9%
Average rank
#51in Benches
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,044per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bowflex Bench products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 237%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Bowflex Bench search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Bowflex Bench

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
15%of negative reviews mention “Size-Overall”
1.7%of orders come back
“very short”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bowflex Bench questions

Answered from the same tracked data.