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Bow Scale

Maybe

Products sell for $35.65 on average, inside the sweet spot. But demand is soft, at -14.3% this quarter, so Bow Scale is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 47
Market size
$339K/yr104K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
65%top-5 click share · 11 brands · 24 sellers

Flapen Score

Bow Scale against its category

The dotted line is the Sports & Outdoors average. Past it, Bow Scale is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Scale market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Scale 104K times last year and spent an estimated $339K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
9.1%
Market size, estimated
$339Ka year
Peak month
December5.3× the quietest month
Top search term
bow scale26K searches a year

02 · Price

A sale here is worth $35.65.

Listings sell for $35.65 on average, from $10.20 to $97.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $35.65 that is $9K to $18K a year per listing.

Average price
$35.65inside the $15 to $100 sweet spot
Price range
$10.20–$97.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #162 within Archery. It carries 403 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#162in Archery
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
403per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Bow Scale products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$34K$51K$68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

24

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

13%

  • AHOSOUTLY39%
  • LWANO22%
  • NATUMER8%
  • VOPOCO7%
  • V TOWER5%
  • Moyujian5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Bow Scale search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Bow Scale search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bow scale26K/yr
  • draw weight scale13K/yr
  • bow scale for draw weight16K/yr
  • bow draw weight scale18K/yr
  • archery draw weight scale7K/yr
  • bow weight draw scale6K/yr
  • compound bow draw weight scale4K/yr
  • archery bow scale4K/yr
  • bow poundage scale8K/yr
  • draw weight scale compound bow4K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Scale

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bow Scale questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data