Bow and Arrow

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

3.7%

Market size, estimated

$1.4Ma year

Peak month

December5.9× the quietest month

Top search term

bow and arrow for kids242K searches a year

Listings sell for $30.89 on average, from $17.26 to $49.67. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $30.89 that is $39K to $46K a year per listing.

Average price

$30.89inside the $15 to $100 sweet spot

Price range

$17.26–$49.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$39K–$46K

Returns

2.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #113 within Archery. It carries 1,460 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#113in Archery

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,460per listing

Listings tracked

24

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months