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Boulder Block

Fail

Demand is soft, at -50.5% this quarter, so Boulder Block is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$130K/yr83K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
71%top-5 click share · 11 brands · 17 sellers

Flapen Score

Boulder Block against its category

The dotted line is the Sports & Outdoors average. Past it, Boulder Block is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boulder Block market on Amazon at a glance

Shoppers on Amazon United States searched for Boulder Block 83K times last year and spent an estimated $130K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
5.5%
Market size, estimated
$130Ka year
Top search term
boulder block54K searches a year

02 · Price

A sale here is worth $28.48.

Listings sell for $28.48 on average, from $10.79 to $62.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $28.48 that is $7K to $14K a year per listing.

Average price
$28.48inside the $15 to $100 sweet spot
Price range
$10.79–$62.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #3,153 within Climbing. It carries 591 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
16.1%
Average rank
#3,153in Climbing
Average rating
3.63 starsAmazon United States average 4.42 stars
Average reviews
591per listing
Listings tracked
13

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Boulder Block products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Brand 126%
  • Brand 223%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 16%)

Demand

Boulder Block search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 15.9× · 9 of 12 months tracked

Search terms

Top Boulder Block search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boulder block54K/yr
  • boulder block for climbers16K/yr
  • boulder ball9K/yr
  • climbers gift boulder block4K/yr

Reviews and returns

What reviews say buyers love and hate about Boulder Block

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
3.8%of orders come back
“Not durable at all”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boulder Block questions

Answered from the same tracked data.