Boulder Block
FailDemand is soft, at -50.5% this quarter, so Boulder Block is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $130K/yr83K searches / yr
- 90-day growth
- -50.5%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 17 sellers
Flapen Score
Boulder Block against its category
The dotted line is the Sports & Outdoors average. Past it, Boulder Block is stronger. Inside it, weaker.
Market
The Boulder Block market on Amazon at a glance
Shoppers on Amazon United States searched for Boulder Block 83K times last year and spent an estimated $130K. The top 5 brands take 77% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -50.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $130Ka year
- Top search term
- boulder block54K searches a year
02 · Price
A sale here is worth $28.48.
Listings sell for $28.48 on average, from $10.79 to $62.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $28.48 that is $7K to $14K a year per listing.
- Average price
- $28.48inside the $15 to $100 sweet spot
- Price range
- $10.79–$62.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #3,153 within Climbing. It carries 591 reviews at 3.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 16.1%
- Average rank
- #3,153in Climbing
- Average rating
- 3.63 starsAmazon United States average 4.42 stars
- Average reviews
- 591per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Boulder Block products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
16%
- Brand 126%
- Brand 223%
- Brand 311%
- Brand 49%
- Brand 58%
- Brand 67%
- Open — no brand owns it (5 brands, 16%)
Demand
Boulder Block search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.9× · 9 of 12 months tracked
Search terms
Top Boulder Block search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boulder block54K/yr
- boulder block for climbers16K/yr
- boulder ball9K/yr
- climbers gift boulder block4K/yr
Reviews and returns
What reviews say buyers love and hate about Boulder Block
We read the reviews and the return reasons for every product selling here.
“Not durable at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boulder Block questions
Answered from the same tracked data.









