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Bottle Rocket

Fail

The top 5 products take 100% of clicks, so Bottle Rocket is a Fail.

Flapen Score
29
29 / 100
Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 47
Market size
$22K/yr22K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Bottle Rocket against its category

The dotted line is the Sports & Outdoors average. Past it, Bottle Rocket is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bottle Rocket market on Amazon at a glance

Shoppers on Amazon United States searched for Bottle Rocket 22K times last year and spent an estimated $22K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
1.8%
Market size, estimated
$22Ka year
Peak month
October3.1× the quietest month
Top search term
aquapod kit emergency water storage12K searches a year

02 · Price

A sale here is worth $52.61.

Listings sell for $52.61 on average, from $33.78 to $79.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $52.61 that is $0 to $5K a year per listing.

Average price
$52.61inside the $15 to $100 sweet spot
Price range
$33.78–$79.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #345 within Hydration & Filtration. It carries 1,704 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
67%
Out of stock, average day
9.8%
Average rank
#345in Hydration & Filtration
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,704per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bottle Rocket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 235%
  • Brand 319%

Demand

Bottle Rocket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.1×

Search terms

Top Bottle Rocket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquapod kit emergency water storage12K/yr
  • aqua pod5K/yr
  • aqua pod tub water storage5K/yr

Reviews and returns

What reviews say buyers love and hate about Bottle Rocket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.6%of orders come back
“The peel-off long strip of instructions is mostly warning about how dangerous”
A buyer, on “Instructions/User Manual/Troubleshooting”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bottle Rocket questions

Answered from the same tracked data.