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Boston Marathon

Fail

Shoppers spend an estimated $9K a year here, so Boston Marathon is a Fail.

Filters Trending
Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$9K/yr35K searches / yr
90-day growth
+112.2%search demand this quarter
Competition
68%top-5 click share · 7 brands · 9 sellers

Flapen Score

Boston Marathon against its category

The dotted line is the Sports & Outdoors average. Past it, Boston Marathon is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boston Marathon market on Amazon at a glance

Shoppers on Amazon United States searched for Boston Marathon 35K times last year and spent an estimated $9K. The top 5 brands take 97% of clicks. Demand peaks in Apr–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +112.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+112.2%
Conversion, latest week
1.1%
Market size, estimated
$9Ka year
Peak month
April9.5× the quietest month
Top search term
boston marathon21K searches a year

02 · Price

A sale here is worth $24.82.

Listings sell for $24.82 on average, from $11.46 to $43.35. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.82 that is $0 to $2K a year per listing.

Average price
$24.82inside the $15 to $100 sweet spot
Price range
$11.46–$43.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #17,789 within Clothing. It carries 329 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
63%
Out of stock, average day
10.4%
Average rank
#17,789in Clothing
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
329per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Boston Marathon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

1%

  • Brand 159%
  • Brand 231%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Boston Marathon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Boston Marathon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boston marathon21K/yr
  • boston marathon apparel10K/yr
  • boston marathon gifts4K/yr
  • boston marathon 2024298/yr

Reviews and returns

What reviews say buyers love and hate about Boston Marathon

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
100%of negative reviews mention “Size-Overall”
2.3%of orders come back
“One size fits all doesn't work for large heads”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boston Marathon questions

Answered from the same tracked data.