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boston bruins shirt

Skip it

High returns (11.1%) — this niche doesn't clear our bar today.

Market size 6Growth 5Conversion 18Competition 82Returns 3Price range 80Avg price 95Brand share 33Review moat 82Quality gap 27

Avg price

Incredible$24.88

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great359.96

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.90–$36.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 72K searches

Growth

Bad-40.9%

90-day search growth — must beat 0% to launch

Returns

Bad11.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, boston bruins shirt is a $26K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

boston bruins shirt market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$25K–$31K
units × avg price
Conversion rate
1.4%
Avg BSR
#20,439
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
11.7%
Avg brand age
46 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

11%

  • Calhoun59%
  • Boston Bruins12%
  • Atonmore5%
  • FOCO5%
  • Blue 844%
  • GAME 74%
  • Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top boston bruins shirt search terms

  • boston bruins shirt28K/yr
  • bruins t shirt10K/yr
  • boston bruins t shirt7K/yr
  • bruins shirt22K/yr
  • bruins shirt women5K/yr
All search terms

Top boston bruins shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boston bruins shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“Fits well”

Quality-Overall17%

“Good quality shirt”

Material Quality5%

“The material appears to be very durable, quality fabric”

Machine Wash Suitability5%

“Soft and washes well”

Soft Feel4%

“Its so soft”

Comfort-Overall3%

“So comfortable”

Thickness3%

“Thick and good quality”

Breathability3%

“Breathable”

Color3%

“Definitely buying more in other colors”

Durability2%

“It held up well actually playing hockey”

What buyers complain about

Size-Overall39%

“Not the Right Fit for Me”

Chest Fit8%

“I do love how thick the shirt is for winter; however, the extra layer on the inside of the chest is bothersome”

Shape/Style8%

“not that flattering for small cleavage girlies”

Comfort-Overall6%

“Not super comfy”

Material Quality6%

“I want to give better stars because of the quality of the fabric feels like non-wicking spandex”

Shoulder Fit4%

“Did not lay flat or hug around the shoulders”

Product Condition4%

“I received used one”

Thickness3%

“I've decided this shirt is too thin material wise”

Stretchability/Expandability/Elasticity3%

“No stretch to this top”

Value For Money2%

“Feels expensive”

Top return reasons

Size-Overall54%
Chest Fit8%
Sleeve Fit7%
Length6%
Material Quality4%
Shoulder Fit3%
Neck Fit3%
Arm Fit2%
Shape/Style2%
Advertised Vs Actual Product2%

Common questions

Is boston bruins shirt profitable to sell on Amazon United States?
The niche generates $26K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.9%. Flapen's verdict: Skip it (35/100).
How competitive is the boston bruins shirt niche?
14 brands and 20 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in boston bruins shirt?
Top complaints mined from reviews: Size-Overall, Chest Fit, Shape/Style. The return rate is 11.1% — above our launch gate.
When does demand for boston bruins shirt peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the boston bruins shirt niche?
Listings span $9.90–$36.51; the average listing price is $24.88 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.