boston bruins hat
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.73avg listing price — sweet spot $15–$100
Price range
Great$9.78–$45.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great419.59avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$102K$102K/yr · 133K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boston bruins hat is a $102K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
boston bruins hat market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $123K–$154K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #45,682
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 71%
- Out of stock
- 35.9%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
2%
- AMERICAN NEEDLE81%
- 477%
- New Era6%
- Mitchell & Ness2%
- Chowdaheadz2%
- Cijia-Cijia2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -54.0% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Top boston bruins hat search terms
- boston bruins hat54K/yr
- bruins hat52K/yr
- bruins beanie9K/yr
- boston bruins beanie6K/yr
- boston bruins winter hat4K/yr
- bruins winter hat7K/yr
Top boston bruins hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Boston Bruins Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-BBR-IBLK)
AMERICAN NEEDLE$23.184.7★114 rev
AMERICAN NEEDLE Boston Bruins Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-BBR-BLHA)
AMERICAN NEEDLE$36.774.6★152 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Boston Bruins (Black/Stone))
AMERICAN NEEDLE$35.244.7★53 rev
AMERICAN NEEDLE Boston Bruins Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-BBR)
AMERICAN NEEDLE$29.854.7★2,427 rev
AMERICAN NEEDLE 400 Series NHL Team Snapback Hat Boston Bruins Mens Black/Gold Wool Blend (400A1V-BBR)
AMERICAN NEEDLE$40.804.7★727 rev
Newest
by launch date
American Needle Boston Bruins NHL Blue Line Tonal Adjustable Dad Cap Hat (Black)
AMERICAN NEEDLE$32.317 rev
AMERICAN NEEDLE Unisex Boston Bruins Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-BBR-BLK)
AMERICAN NEEDLE$26.0149 rev
AMERICAN NEEDLE Unisex Boston Bruins Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-BBR-BLK)
AMERICAN NEEDLE$30.3712 rev
AMERICAN NEEDLE Unisex Boston Bruins Officially Licensed NHL Archive 400 Adjustable Snapback Baseball Hat (EM008A-BBR-BLK)
AMERICAN NEEDLE$26.05727 rev
AMERICAN NEEDLE OFFICIALLLY Licensed NHL Block Letter Snapback Cap Boston Bruins Hockey HAT Authentic New
AMERICAN NEEDLE$45.806 rev
Trending
90-day click momentum
Mitchell & Ness Snapback Adjustable Ice Hockey Basketball Baseball Cap #16-bruins-yellow-33287 One Size
Mitchell & Ness$34.494.8★
Cijia-Cijia Mens Baseball Caps Bruins Embroidered Dad Hat Washed Cotton Hat (Black 7 3/8)
Cijia-Cijia$21.970.0★
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Boston Bruins (Black/Stone))
AMERICAN NEEDLE$35.244.7★
AMERICAN NEEDLE Boston Bruins Archive 400 Adjustable Snapback Baseball Hat (21006A-BBR-BLK)
AMERICAN NEEDLE$31.834.7★
AMERICAN NEEDLE New Raglan Officially Licensed NHL Team Adjustable Hat Boston Bruins Black (36672A-BBR)
AMERICAN NEEDLE$32.864.6★
What buyers say about boston bruins hat
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality”
“worth it”
“Really well made - very warm”
“Great material and cheaper than buying from the mall, perfect fit and comfortable”
“The knit is thick enough to provide real warmth without feeling stiff or scratchy”
“the colors match what is shown in the listing”
“the SnapBack adjustment”
“Fits as advertised”
“Fits as advertised”
“Sturdy and click snaps for perfect fit”
What buyers complain about
“Too big”
“Hates are shaped funny”
“Terrible material if you have other hats of quality you will know exactly what I mean”
Top return reasons
Common questions
- Is boston bruins hat profitable to sell on Amazon United States?
- The niche generates $102K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the boston bruins hat niche?
- 9 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in boston bruins hat?
- Top complaints mined from reviews: Size-Overall, Shape/Style, Material Quality. The return rate is 3.1%.
- When does demand for boston bruins hat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the boston bruins hat niche?
- Listings span $9.78–$45.80; the average listing price is $30.73 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.